---
title: "Meituan's Wang Puzhong talks about the \"takeout war\": competitors lack systematic capabilities"
description: "Meituan CEO Wang Puzhong stated that Ele.me's free order strategy has high costs and is difficult to sustain when discussing the competition in food delivery. He pointed out that Ele.me was the first "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/248821629.md"
published_at: "2025-07-16T14:20:02.000Z"
---

# Meituan's Wang Puzhong talks about the "takeout war": competitors lack systematic capabilities

> Meituan CEO Wang Puzhong stated that Ele.me's free order strategy has high costs and is difficult to sustain when discussing the competition in food delivery. He pointed out that Ele.me was the first to launch the "0 Yuan Purchase" initiative, but its system capabilities are inferior to Meituan's, making it unable to effectively guide user consumption. Wang Puzhong emphasized that Meituan has advantages in system capabilities, allowing for precise marketing and guiding users to pick up their orders

Today, according to LatePost, Wang Puzhong, CEO of Meituan's core local business segment, stated that Ele.me's daily promotions of free orders last year were too costly to sustain. Wang Puzhong mentioned that Ele.me was the first to implement "0 Yuan Purchase," and last year they offered free orders every day, but their costs were too high to maintain in the end. Regarding the food delivery battle, Wang Puzhong pointed out that competitors' systems do not have the capabilities of Meituan. "I send a milk tea coupon to designated users, specifying a particular product, and then guide users to which store to pick it up. This requires strong system capabilities, and this entire series needs to be developed. Of course, they are working overtime to develop it. You can wait and see if competitors will follow suit."

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- [MPNGY.US - Meituan](https://longbridge.com/en/quote/MPNGY.US.md)
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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.