Hanyi plans to invest 102 million yuan in Shanghai Pidong to acquire a 39% stake

According to the announcement from Hanyi (301270.SZ), the company plans to use its own funds totaling RMB 102 million to acquire equity corresponding to a registered capital of RMB 1.396649 million in Shanghai Pidong Cultural Media Co., Ltd. (hereinafter referred to as "target company" or "Shanghai Pidong") through the transfer of old shares and capital increase, in line with the company's long-term development strategy and business expansion needs. Upon completion of this transaction, the company will hold a total of 39.00% equity in Shanghai Pidong. It is reported that the target company's main business includes the creation of cultural products, development and sales of IP derivatives. By obtaining famous IP authorizations in the fields of e-sports, games, entertainment, and animation, the company designs physical products such as cards, trendy toys, and cultural and creative peripherals based on IP images or elements, generating revenue through online and offline sales. The authorized IP obtained by the target company mainly comes from four major areas: (1) E-sports: exclusive authorization of cards and other peripheral derivatives for the King of Glory Professional League (KPL); exclusive authorization of cards and other peripheral derivatives for the Peace Elite Professional League (PEL); exclusive authorization of cards for the League of Legends Professional League (LPL); (2) Games: authorization of other peripheral derivatives for Honor of Kings; authorization of laser tickets and other paper products for Fight for the Golden Spatula; authorization of other peripheral derivatives for Game For Peace; (3) Entertainment: card authorization for the Museum of Fine Arts Boston series (MFA Boston series); (4) Animation: card and peripheral derivative authorization for Sesame Street, card authorization for Vsinger virtual singers (such as Luo Tianyi, Yan He, etc.), card authorization for Little Sheep Baudelaire and other peripheral derivatives. The target company's product line covers diverse peripherals such as cards, creative paper products, acrylic standees, and metal badges, and innovatively develops segmented categories such as "Pinch Fun," "Shake Fun," and "Instant Photo," meeting the young generation's demand for personalized consumption and collection