--- title: "LIVE MARKETS-Meme stock mania is back, but it's different this time" description: "Meme stock mania is resurging, with notable rallies in stocks like Krispy Kreme and GoPro, reminiscent of the 2021 retail trading frenzy. Analysts predict this surge may be short-lived, as retail inve" type: "news" locale: "en" url: "https://longbridge.com/en/news/250445868.md" published_at: "2025-07-28T14:53:02.000Z" --- # LIVE MARKETS-Meme stock mania is back, but it's different this time > Meme stock mania is resurging, with notable rallies in stocks like Krispy Kreme and GoPro, reminiscent of the 2021 retail trading frenzy. Analysts predict this surge may be short-lived, as retail investors appear more selective. The S&P 500 and Nasdaq have seen slight gains, while speculative trading has increased significantly, reaching levels not seen since the late 1990s and early 2020s. However, many meme stocks are already showing signs of decline, highlighting the risks involved in these trades. S&P 500, Nasdaq rise slightly; Dow ~flat Energy leads S&P 500 sector gainers; Materials weakest group Euro STOXX 600 index down ~0.3% Dollar rallies; crude up ~2%; bitcoin, gold dip US 10-Year Treasury yield edges up to ~4.40% Welcome to the home for real-time coverage of markets brought to you by Reuters reporters. You can share your thoughts with us at ### MEME STOCK MANIA IS BACK, BUT IT’S DIFFERENT THIS TIME Last week’s rally in highly shorted names including Krispy Kreme (DNUT.O) , GoPro (GPRO.O) and Kohl’s (KSS.N) was reminiscent of the 2021 retail trader frenzy on Wall Street, though analysts expect it to be a short-lived burst of buying this time. “While the market continues to grind higher, there are definitely pockets of speculation. I don’t think it’s rampant at this point, that certainly could change,” said Dave Mazza, CEO of Roundhill Investments. “Today’s more muted performance shows you that retail is comfortable naming a stock and then moving on, differently than what we saw in the COVID experience.” One of the first moves in the recent surge was residential real estate platform Opendoor Technologies (OPEN.O) following a bullish post on X.com by EMJ Capital portfolio manager Eric Jackson. Most of the meme stocks mentioned above are down or just slightly higher in early Monday trading. Tim Urbanowicz, chief investment strategist at Innovator Capital Management, said that, on average, these rallies add about $8.8 billion in market cap and the gains tend to happen in just 11 days. However, all of these stocks crashed 20% or more in just one day, showing how risky these trades are for investors and how difficult the trades are to time. Zeroing in on DNUT, KSS and GPRO, Urbanowicz says the price action tends to peak within 10 days based on historical trends, followed by “smaller waves that could persist for years”. Goldman Sachs said their indicator of speculative trading has increased sharply during the last few months, reflecting elevated recent share of trading volumes in unprofitable stocks, penny stocks, and stocks with elevated EV/sales multiples. The gauge is at its highest excluding levels seen during 1998-2001 and 2020-2021, the Wall Street brokerage said in a note dated July 24. (Shashwat Chauhan) ### EARLIER ON LIVE MARKETS: S&P 500 UP AFTER US-EU TRADE DEAL BUT LOTS MORE ON TAP THIS WEEK CLICK HERE ### DOW INDUSTRIALS KNOCKING ON THE NEW HIGHS DOOR CLICK HERE ### WHY SO HIGH? CLICK HERE ### BUYERS BEWARE CLICK HERE ### WHY EUROPE’S CAR STOCKS AREN’T SHIFTING GEARS CLICK HERE ### STOXX RISES AS EU REACHES US TARIFF AGREEMENT CLICK HERE ### EUROPE BEFORE THE BELL: FUTURES JUMP ON EU-US TARIFF DEAL CLICK HERE ### US AND EU AVERT TARIFF BUST-UP CLICK HERE ### Related Stocks - [GPRO.US - Gopro](https://longbridge.com/en/quote/GPRO.US.md) - [DNUT.US - Krispy Kreme](https://longbridge.com/en/quote/DNUT.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | KRISPY KREME®推出的新款 “大賽十二裝” 將在本週末受到足球迷的熱烈歡迎 \| DNUT 股票新聞 | Krispy Kreme 推出了全新的 “大賽十二” 套餐，包含六款足球甜甜圈、兩款球門甜甜圈和四款原味糖霜甜甜圈，非常適合比賽日。從週五到週日，顧客可以購買任何一打甜甜圈，並使用促銷代碼 SCORE 以僅需 2 美元的價格獲得一打原味糖霜 | [Link](https://longbridge.com/en/news/274995951.md) | | Krispy Kreme® 推出温馨冬季季節性系列，啓動全年限時供應的季節性甜甜圈活動 \| DNUT 股票新聞 | Krispy Kreme 推出了冬季季節性系列，包含四款受冬季風味啓發的新甜甜圈。該系列包括焦糖杜爾塞甜甜圈、巧克力松露甜甜圈、覆盆子奶酪蛋糕甜甜圈和肉桂糖蛋糕甜甜圈。從 1 月 6 日起在參與的門店上市，此係列是全年限時季節性產品推廣活動 | [Link](https://longbridge.com/en/news/271503922.md) | | Gopro 與華碩合作推出聯合品牌的 ProArt 筆記本電腦 \| GPRO 股票新聞 | GoPro, Inc.（納斯達克代碼：GPRO）與華碩推出了華碩 ProArt GoPro Edition 筆記本電腦，專為內容創作者設計。這款聯合品牌的筆記本電腦具有 360°可轉換機身，搭載 AI 驅動的高分辨率視頻編輯性能，並與 St | [Link](https://longbridge.com/en/news/271661623.md) | | Krispy Kreme® 迴歸粉絲最愛的 Chocomania 系列，推出全新甜甜圈，淋上 Hershey's 巧克力 \| DNUT 股票新聞 | Krispy Kreme® 正在重新推出其受歡迎的巧克力狂熱系列，包含四款新款甜甜圈，塗有好時（HERSHEY’S）巧克力，銷售時間為 1 月 27 日至 2 月 1 日。該系列包括巧克力奶酪甜甜圈、巧克力曲奇甜甜圈、巧克力派對甜甜圈和好時 | [Link](https://longbridge.com/en/news/273736106.md) | | Krispy Kreme 為粉絲提供兩種甜蜜方式迎接新年，12 月 30 日至 1 月 1 日 \| DNUT 股票新聞 | Krispy Kreme 正在慶祝新年，從 12 月 30 日到 1 月 1 日推出兩項特別優惠。顧客可以以 20.26 美元享受新年雙打十二個裝，包括兩個原味糖霜甜甜圈的十二個裝或原味糖霜與特色甜甜圈的混合十二個裝。此外，最低消費 5 美 | [Link](https://longbridge.com/en/news/271098317.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.