---
title: "BigCommerce rebrands and shifts focus to AI-driven digital commerce"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/250965551.md"
description: "“This is not a cosmetic change,” said CEO Travis Hess. “We’re restructuring around the way commerce is actually working now — where AI platforms are influencing what people see and buy.”"
datetime: "2025-07-30T21:02:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/250965551.md)
  - [en](https://longbridge.com/en/news/250965551.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/250965551.md)
generator: "portal-rs"
---

# BigCommerce rebrands and shifts focus to AI-driven digital commerce

“This is not a cosmetic change,” said CEO Travis Hess. “We’re restructuring around the way commerce is actually working now — where AI platforms are influencing what people see and buy.”

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**