---
title: "07:00 ET\n\t\t\t\n\t\t\t\n\t\t\t\tIFCO and Identiv Form Strategic Partnership to Enhance Digital Traceability in the Global Fresh Grocery Supply Chain"
description: "Identiv, Inc. and IFCO have formed a strategic partnership to enhance digital traceability in the fresh grocery supply chain. They will develop a BLE-enabled smart label for real-time monitoring of IF"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/251436185.md"
published_at: "2025-08-04T11:00:33.000Z"
---

# 07:00 ET
			
			
				IFCO and Identiv Form Strategic Partnership to Enhance Digital Traceability in the Global Fresh Grocery Supply Chain

> Identiv, Inc. and IFCO have formed a strategic partnership to enhance digital traceability in the fresh grocery supply chain. They will develop a BLE-enabled smart label for real-time monitoring of IFCO's reusable packaging containers, aiming to improve supply chain visibility, efficiency, and sustainability. The pilot testing is set for 2025, with full deployment expected in 2026. This collaboration represents a significant step towards a more transparent and sustainable food supply chain, reducing food waste and ensuring high-quality fresh food for consumers.

*Identiv's New BLE Smart Label Will Enable Real-Time Monitoring of IFCO's Global Reusable Packaging Pool*

, /PRNewswire/ -- **Identiv, Inc**. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, and IFCO, the world's leading provider of reusable packaging solutions for grocery products, announce a strategic partnership to enhance traceability, efficiency and sustainability across the fresh grocery supply chain. The two companies have signed a Memorandum of Understanding to develop and launch a BLE-enabled smart label that will enable real-time monitoring IFCO's extensive global pool of reusable packaging containers (RPCs).

IFCO operates the world's largest pool of reusable packaging containers, with over 400 million units in circulation globally that facilitate the sustainable transportation of fresh produce. Through this strategic collaboration, advanced BLE smart labels will be integrated into IFCO's existing RPC network. This initiative aims to provide real-time traceability and temperature monitoring for IFCO and its customers transporting fresh food perishables worldwide, ultimately enhancing supply chain visibility, enabling efficiencies and reducing food waste.

"We are excited to announce this agreement with IFCO that leverages our expertise in BLE design and multi-component manufacturing capabilities for this innovative application," said Kirsten Newquist, CEO of Identiv. "The ability to provide precise location and temperature data through a cost-effective and scalable BLE smart label will be transformative for the fresh food industry."

Dr. Sebastian Grams, Chief Digital Officer of IFCO, added, "We are pleased to partner with Identiv on this pioneering BLE-enabled packaging solution, which will provide unprecedented visibility into our supply chain. These smart labels will be instrumental for optimizing the logistics of our RPC pool, further enhancing our SmartCycle and allowing retailers and growers to improve their supply chains, reducing food waste and ensuring the highest quality of fresh food for consumers worldwide."

This collaborative effort represents a significant step towards a more transparent, efficient, and sustainable global food supply chain. IFCO plans to begin pilot testing its combined solution in 2025, with full-scale deployment anticipated in 2026. The partnership underscores IFCO's continued investment in digital innovation as a key enabler of a more sustainable circular food system.

For more information about Identiv's smart label portfolio, please contact **\[email protected\]**.

**About Identiv  
**Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.

**About IFCO  
**IFCO is a leading global provider of reusable packaging solutions for fresh foods, empowering customers to participate in the circular economy in 50+ countries. IFCO operates a pool of over 400 million reusable packaging containers (RPCs) globally, which are used for over 2.5 billion shipments of fresh fruits and vegetables, meat, poultry, seafood, eggs, bread, and other items from suppliers to grocery retailers every year. IFCO RPCs ensure a better fresh food supply chain by protecting freshness and quality and lowering costs, food waste and environmental impact compared to single-use packaging. More: **www.ifco.com** | Follow us on LinkedIn **@IFCO SYSTEMS**

**Identiv Media Contact:**  
Sophie Pearson  
Identiv, Inc.  
\[email protected\]

**IFCO Media Contact:**  
Inigo Canalejo  
Vice President, ESG and Strategic Marketing  
\[email protected\]

SOURCE Identiv

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
