---
title: "Google swears it isn’t destroying the web with AI search"
description: "Google asserts that its AI search features are not negatively impacting website traffic, despite claims to the contrary. In a recent blog post, Google Search head Liz Reid stated that overall click vo"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/251883022.md"
published_at: "2025-08-06T17:47:28.000Z"
---

# Google swears it isn’t destroying the web with AI search

> Google asserts that its AI search features are not negatively impacting website traffic, despite claims to the contrary. In a recent blog post, Google Search head Liz Reid stated that overall click volume remains stable compared to last year, although some sites see increased clicks while others decline. Reid argues that AI is beneficial for the web, countering third-party reports based on flawed methodologies. Changes in search patterns have affected traffic distribution, favoring sites with authentic content. Google continues to send billions of clicks daily and is testing new AI-curated search results.

Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In a blog post published on Wednesday, Google Search head Liz Reid says click volume from the search engine has remained “relatively stable” when compared to the same time last year — though some types of websites are getting more clicks and others are getting less.

Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.”

Recent changes to Google Search have sent ripples throughout the digital media industry. A recent report from *The Wall Street Journal* detailed how *Business Insider*, *The* *Washington Post*, and *HuffPost* have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to lay off staff. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results

Changing search patterns have brought about “decreased traffic to some sites and increased traffic to others,” with websites with forums, videos, podcasts, and “authentic voices” benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. “We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong,” Reid says.

Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. “An AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,” Reid says.

Google rolled out its chatbot-like search feature, AI Mode, to everyone in the US, raising more concerns among digital publishers. Despite these far-reaching effects, Google has even bigger plans to reinvent search down the line, as it has started testing a new search results page curated by AI.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.