---
title: "JD.com Car Maintenance 5 billion subsidy renamed \"Bone-Shaking Price\""
description: "JD.com announced that the 5 billion subsidy will be renamed \"Zhen Gu Price\" and will launch the \"818 Zhen Gu Savings Festival.\" This move comes after the controversy surrounding \"Zhen Hu Price,\" promp"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/252461452.md"
published_at: "2025-08-11T09:53:25.000Z"
---

# JD.com Car Maintenance 5 billion subsidy renamed "Bone-Shaking Price"

> JD.com announced that the 5 billion subsidy will be renamed "Zhen Gu Price" and will launch the "818 Zhen Gu Savings Festival." This move comes after the controversy surrounding "Zhen Hu Price," prompting JD.com to solicit new names from car owners, with "Zhen Gu Price" ultimately being selected. The event will expand the subsidy scope to automotive products, maintenance, and modifications, with savings of up to 2,000 yuan

Today, JD.com announced that its car maintenance subsidy of 5 billion yuan has officially been renamed "ZhenGuJia." On the same day, JD Automotive also announced the full launch of the "818 ZhenGu Money-Saving Festival."

Previously, due to controversy surrounding the name "ZhenHuJia," JD Car Maintenance had stopped using it. Therefore, JD Car Maintenance initiated a naming contest across the internet, inviting car owners to come up with new names, with participants having the chance to win the iCAR V23 family car usage rights grand prize. Since the naming contest started, a series of creative names such as "XiongDiJia," "ZhenGuJia," "JingLeiJia," "ZhenJingJia," and "XianZhuoJia" have emerged one after another. After extensive collection and voting, "ZhenGuJia" stood out with its meaning of "low price that shakes the bones, subsidies that are not deceptive," becoming the new name for JD Car Maintenance's subsidy activity.

At the same time, JD Automotive also announced the official launch of the "818 ZhenGu Money-Saving Festival," expanding the subsidy range beyond tires, maintenance, car washes, and tire repairs to include a full range of car-related products and services such as automotive supplies, repairs and modifications, car window films, and electric bicycles, fully covering the diverse needs of car owners. During the event, supported by national subsidies, JD subsidies, and various other subsidies, popular products and services can save up to 2,000 yuan

### Related Stocks

- [JD.US - JD.com](https://longbridge.com/en/quote/JD.US.md)
- [09618.HK - JD-SW](https://longbridge.com/en/quote/09618.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
