---
title: "PHOENITRON HOLD issued a profit warning, expecting to achieve a post-tax profit of approximately HKD 40.4 million for the interim period, turning a profit compared to the same period last year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/253000994.md"
description: "PHOENITRON HOLD released a positive profit forecast, expecting to achieve a post-tax profit of approximately HKD 40.4 million within the six months ending June 30, 2025, turning a loss into a profit. This is in contrast to a post-tax loss of HKD 3.05 million in the same period of 2024, mainly influenced by the contributions from operating private domain e-commerce platforms and artificial intelligence voice technology services, which generated profits of HKD 37.3 million and HKD 5.8 million, respectively. In addition, revenue from the SIM card business increased by 25% year-on-year, driving an additional profit of HKD 3.5 million"
datetime: "2025-08-14T09:08:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/253000994.md)
  - [en](https://longbridge.com/en/news/253000994.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/253000994.md)
generator: "portal-rs"
---

# PHOENITRON HOLD issued a profit warning, expecting to achieve a post-tax profit of approximately HKD 40.4 million for the interim period, turning a profit compared to the same period last year

According to the Zhitong Finance APP, PHOENITRON HOLD (08066) announced that the group expects to achieve a profit after tax for the six months ending June 30, 2025, reversing from a loss after tax. The expected profit after tax during the reporting period is approximately HKD 40.4 million, while the loss after tax for the same period in 2024 was approximately HKD 3.05 million.

The board believes that the expected profit after tax is mainly influenced by the following factors: (1) The profit after tax generated from operating the private domain e-commerce platform and providing artificial intelligence voice technology data services is approximately HKD 37.3 million and approximately HKD 5.8 million, respectively (2024: 0); (2) Revenue from the SIM card business segment increased by approximately 25% year-on-year, resulting in an increase in segment profit of approximately HKD 3.5 million; and (3) Regarding investments in television programs, the group did not obtain any fair value gains or losses during the reporting period, while it recorded fair value gains of approximately HKD 2.9 million in the same period of 2024

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**