---
title: "Weibo Q2 revenue increased slightly by 2% year-on-year, operating profit grew by 8%, and monthly active users reached 588 million | Financial Report Insights"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/253019485.md"
description: "Weibo's net revenue for the second quarter of 2025 was USD 444.8 million, a year-on-year increase of 2%, with advertising revenue also increasing by 2% year-on-year; operating profit was USD 145.6 million, a year-on-year increase of 8%. Monthly active users reached 588 million in the second quarter, while daily active users reached 261 million"
datetime: "2025-08-14T10:54:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/253019485.md)
  - [en](https://longbridge.com/en/news/253019485.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/253019485.md)
generator: "portal-rs"
---

# Weibo Q2 revenue increased slightly by 2% year-on-year, operating profit grew by 8%, and monthly active users reached 588 million | Financial Report Insights

In the second quarter of 2025, Weibo's net revenue reached $444.8 million, a year-on-year increase of 2%, with advertising revenue also growing by 2%; operating profit was $145.6 million, up 8% year-on-year. Monthly active users reached 588 million, while daily active users reached 261 million.

On the 14th, Weibo released its financial report for the second quarter of 2025:

> -   Q2 revenue was $444.8 million, a year-on-year increase of 2%; of which advertising revenue was $383.4 million, an increase of 2%, and value-added service revenue was $61.4 million, down 2%;
> -   Operating profit was $145.6 million, a year-on-year increase of 8%, with an operating profit margin of 33%;
> -   Non-GAAP net profit was $143.2 million, with earnings per share of $0.54.
> 
> 
## Revenue Slightly Increased by 2%, Cost Control Shows Results

Weibo's quarterly revenue of $444.8 million in the second quarter of 2025 increased by 2% compared to the same period last year, with a constant exchange rate growth of 1%. More notably, this growth relied entirely on the slight contribution from advertising business, while the 2% decline in value-added service revenue reflects a weakening willingness of users to pay.

Revenue from non-Alibaba advertisers grew only 1% to $347.6 million, indicating a marginal decline in the platform's attractiveness to third-party advertisers. **Advertising revenue from Alibaba surged by 10% to $35.7 million, mainly benefiting from the marketing demand explosion during the 618 shopping festival.**

**Weibo's efforts in cost control are beginning to show results.** Total cost expenses were $299.2 million, down 1% year-on-year, mainly due to a significant reduction in management expenses. Management expenses decreased from $26.8 million in the same period last year to $7.96 million, primarily due to the recovery of previously written-off accounts receivable this quarter.

The optimization of cost structure has driven improvements in profitability. **Operating profit margin increased from 31% in the same period last year to 33%**, while the non-GAAP operating profit margin remained at 36%. In terms of earnings per share, GAAP earnings per share were $0.48, and non-GAAP earnings per share were $0.54, representing year-on-year increases of 12% and 13%, respectively.

Regarding user data, as of the end of the second quarter, Weibo had 588 million monthly active users and 261 million daily active users.

CEO Wang Gaofei particularly emphasized the **progress in AI technology applications** in the financial report, stating that "AI-driven intelligent search has led to strong growth in user communities."

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**