---
title: "DIWANG IND H plans to jointly expand wine and other food sales activities with Shanghai JiuYue"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/253060584.md"
description: "DIWANG IND H signed a strategic cooperation framework agreement with Shanghai JiuYue, planning to jointly expand the sales of alcoholic beverages and other food products. The two parties will establish a joint venture company focused on the marketing, distribution, and supply chain management of premium alcoholic beverages. This move aims to enhance market penetration and operational efficiency, tap into new consumer groups, and consolidate the group's competitive advantage in the beverage sector"
datetime: "2025-08-14T13:19:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/253060584.md)
  - [en](https://longbridge.com/en/news/253060584.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/253060584.md)
---

# DIWANG IND H plans to jointly expand wine and other food sales activities with Shanghai JiuYue

According to the announcement from DIWANG IND H (01950), on August 8, 2025, the company's wholly-owned subsidiary Fujian Wangchi Dijiang Liquor Industry Co., Ltd. (Fujian Wangchi Di) officially signed a strategic cooperation framework agreement with Shanghai JiuYue YouPin Commercial Management Co., Ltd. (Shanghai JiuYue) to jointly expand the sales activities of alcoholic beverages and other food products.

According to the framework agreement, the company will establish a joint venture with Shanghai JiuYue in China, focusing on the marketing, distribution, and related supply chain management services of premium alcoholic products. The newly established joint venture will leverage the company's advantages in brand, capital, and market resources, along with Shanghai JiuYue's expertise in the alcoholic beverage supply chain, distribution network, and industry experience, to jointly expand the mainland Chinese market. In the future, both parties will flexibly adjust the pace of business development based on market demand and strategic planning, and timely introduce new products, new technologies, and new partners to promote the continuous growth of the joint venture.

As a professional premium alcoholic beverage marketing and service provider in China, Shanghai JiuYue has rich experience in liquor operations and has established a marketing network covering 16 provinces and 46 cities nationwide. The joint venture can introduce its mature distribution channels, supply chain management capabilities, and abundant market resources, which will help the group further enhance the market penetration and operational efficiency of its alcoholic beverage business, ensure the stability and cost-effectiveness of product circulation, and assist in exploring new consumer groups and creating business growth points.

After careful consideration by the board of directors, it is believed that this cooperation can consolidate the group's competitive advantages in consumer products and the alcoholic beverage sector, further expanding the synergy effects of the industrial chain

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