---
title: "Arm Taps Amazon AI Veteran To Drive In-House Chip Push, Challenge Nvidia And AMD: Report"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/253586496.md"
description: "Arm Holdings has hired Rami Sinno, a former Amazon AI chip director, to lead its in-house chip development efforts, aiming to compete with Nvidia and AMD. This strategic shift includes plans to create complete chips and move beyond its traditional licensing model. Despite a 12% revenue increase, Arm's recent quarterly results fell short of expectations, prompting a reevaluation by analysts. The company is also exploring chiplets and full-end solutions to enhance its market position."
datetime: "2025-08-19T08:09:36.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/253586496.md)
  - [en](https://longbridge.com/en/news/253586496.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/253586496.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/253586496.md) | [繁體中文](https://longbridge.com/zh-HK/news/253586496.md)


# Arm Taps Amazon AI Veteran To Drive In-House Chip Push, Challenge Nvidia And AMD: Report

In a strategic move, **Arm Holdings** ARM has recruited **Rami Sinno**, a former **Amazon.com Inc** AMZN artificial intelligence (AI) chip director, to enhance its in-house chip development plans.

Trending Investment Opportunities

## Amazon AI Chip Veteran Joins Arm For New Chip Venture

Sinno, who played a key role in the development of Amazon’s AI chips, will now bring his expertise to Arm Holdings, Reuters reported. His appointment is a significant step for Arm Holdings as it aims to create its own complete chips, a new venture for the company.

_Check out the current price of ARM stock here._

Arm Holdings, best known for designing processor architectures and instruction sets, recently announced plans to reinvest part of its profits into developing its own chips and components. The initiative marks a strategic shift aimed at expanding the company's role beyond providing chip intellectual property.

As the majority-owned company of **SoftBank Group** SFTBY, Arm Holdings collects royalties on the chips sold by its customers. The company’s chips power nearly every smartphone globally and have made significant inroads in the data center market, challenging the dominance of **Advanced Micro Devices Inc** AMD and **Intel Corporation** INTC.

## **Arm Explores Chiplets, Moves Beyond Licensing Model**

Arm Holdings’ decision to hire Sinno and its plans to develop its own chips come at a time when the company is facing margin concerns. Despite a 12% year-over-year increase in revenue, the chip designer’s latest quarterly results fell short of analyst estimates, leading to a revision in ratings by Wall Street analysts.

However, Arm Holdings is actively exploring a strategic shift towards developing “full-end solutions” and chiplets, potentially moving beyond its traditional intellectual property (IP) licensing model. This move could potentially increase competition for **Nvidia** NVDA.

The hiring of Sinno is a part of Arm’s broader strategy to transition from providing essential chip intellectual property to developing its own full-fledged designs. This follows the company’s recent recruitment of executives from competitors, including Nicolas Dube from **HPE** HPE and Steve Halter from Intel and **Qualcomm** QCOM.

**Benzinga's Edge Rankings** place Arm in the 36th percentile for momentum and the 6th percentile for value, reflecting its weak performance. Check the detailed report here.

-   **Billionaire Fund Manager Doubles Down on Nvidia and Key AI Stack Play**

_Image via Shutterstock_

### Related Stocks

- [Arm Holdings plc (ARM.US)](https://longbridge.com/en/quote/ARM.US.md)

## Related News & Research

- [Got $3,000? 2 Cloud Stocks That Wall Street Analysts Raised Targets on This Month.](https://longbridge.com/en/news/281158882.md)
- [Arm Expands Compute Platform to Silicon Products in Historic Company First | ARM Stock News](https://longbridge.com/en/news/280350392.md)
- [Gold Hunter shifts from quiet buildup to fully funded drilling push at Newfoundland gold district](https://longbridge.com/en/news/281261616.md)
- [Warren Buffett Admits He Sold Apple Too Early, Eyes Future Buying But Not Yet](https://longbridge.com/en/news/281336451.md)
- [BUZZ-Street View: Nike's turnaround remains work in progress](https://longbridge.com/en/news/281331333.md)