---
title: "CMGE issues profit warning, expects net loss in the first half to not exceed 650 million yuan"
description: "CMGE expects a net loss of no more than 650 million yuan in the six months ending June 30, 2025, a significant increase from the 241 million yuan loss in the same period of 2024. The decline in perfor"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/253670556.md"
published_at: "2025-08-19T15:05:25.000Z"
---

# CMGE issues profit warning, expects net loss in the first half to not exceed 650 million yuan

> CMGE expects a net loss of no more than 650 million yuan in the six months ending June 30, 2025, a significant increase from the 241 million yuan loss in the same period of 2024. The decline in performance is mainly due to the poor performance of the self-developed game "Sword and Fairy World," a domestic revenue decline of approximately 40%, increased non-operating expenses, and a substantial rise in sales and promotion costs

According to the Zhitong Finance APP, CMGE (00302) announced that it expects the group to incur a net loss of no more than RMB 650 million for the six months ending June 30, 2025. The net loss for the six months ending June 30, 2024, was RMB 241 million.

The announcement stated that the decline in performance was mainly due to the following factors:

(1) Although overseas business revenue during the reporting period saw significant growth compared to the same period in 2024, the group's self-developed flagship game "Xianjian World," which was released in February 2025, did not perform as expected. Additionally, revenue generated from the domestic market in China decreased compared to the same period in 2024, resulting in a revenue decline of approximately 40% for the six months ending June 30, 2025, compared to the six months ending June 30, 2024;

(2) Non-operating other expenses for the six months ending June 30, 2025, increased compared to the six months ending June 30, 2024, mainly due to the write-off of prepaid copyright fees for some games that have not yet been launched, as well as an increase in fair value losses on financial assets recognized in profit or loss at fair value; and

(3) Sales and distribution expenses for the six months ending June 30, 2025, increased significantly, primarily due to the group's large-scale marketing promotion for "Xianjian World" and the substantial promotional expenses incurred for the release of new games such as "Chunqiu Xuanqi."

### Related Stocks

- [00302.HK - CMGE](https://longbridge.com/en/quote/00302.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| 全球 “沃什” 交易？对中国有何映射？ | 全球沃什交易的理念包括重塑货币与财政关系、重构货币与科技关系、以及重构货币政策与市场关系。沃什主张 “降息 + 缩表” 的政策组合，认为美国经济增长的约束在供给端，AI 技术能提升生产力，实现高增长、低通胀。降息的依据在于中性利率可能下移， | [Link](https://longbridge.com/en/news/275673607.md) |
| 网易四季报不及预期，但实际表现更好？ | 网易 Q4 财报表面营收不及预期，净利润更是同比下降 27%，但摩根大通指出实际经营强劲，递延收入激增 34% 显示《燕云十六声》等新游现金流强劲。而净利下滑系 22 亿投资浮亏所致。分析师认为 2026 年 13 倍 PE 估值极具吸引力 | [Link](https://longbridge.com/en/news/275688472.md) |
| “AI 交易” 的关键变量：服务业敞口越高，AI 颠覆风险越大，“AI 基建” 最有利 | 大摩量化研究显示，“服务业敞口” 是 AI 投资的关键变量，与收益呈显著负相关。由于市场担忧 AI 颠覆，服务业敞口高达 53% 的 “AI 采用者” 表现垫底。相反，“AI 基础设施” 敞口仅 14%，受颠覆风险最小且受益于资本支出，在六 | [Link](https://longbridge.com/en/news/275977957.md) |
| 中国大模型 “春节档” 打响！等待消费级 AI 出 “爆款” | 2025 年 DeepSeek 的春节突袭战术已成为行业教科书。2026 年所有人都学会了这一招。字节、阿里、智谱及 DeepSeek“春节档” 密集发布旗舰模型，竞争焦点从单纯的模型性能转向 “效率” 与 “智能体” 落地。分析指，若 D | [Link](https://longbridge.com/en/news/275684474.md) |
| 师从茶咖的袁记云饺，能否得出中餐连锁的终极答案 | 袁记云饺在餐饮投资圈中以 “生熟一体” 的零售化模式迅速崛起，门店数在 2025 年预计达到 4266 家，成为全球最大的中式快餐企业。其通过自建工厂实现标准化生产，97% 的收入来自加盟商。然而，水饺的微利特性使得其面临成本波动的风险，是 | [Link](https://longbridge.com/en/news/275994057.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.