---
title: "FW FASHION INT announced a profit warning, expecting a mid-term net profit of no less than HKD 7 million, turning a loss into a profit year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/254006107.md"
description: "FW FASHION INT expects a net profit of no less than HKD 7 million for the six months ending June 30, 2025, achieving a turnaround from a net loss of approximately HKD 54.7 million in the same period last year. The board pointed out that the improvement in financial performance is mainly due to the closure of underperforming stores and strict cost control. Despite the challenges in the retail industry, the group will continue to monitor market trends and adjust its business strategies"
datetime: "2025-08-21T13:04:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/254006107.md)
  - [en](https://longbridge.com/en/news/254006107.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/254006107.md)
---

# FW FASHION INT announced a profit warning, expecting a mid-term net profit of no less than HKD 7 million, turning a loss into a profit year-on-year

According to the announcement from FW FASHION INT (02528), the group expects to record a net profit of no less than HKD 7 million for the six months ending June 30, 2025, compared to a net loss of approximately HKD 54.7 million for the six months ending June 30, 2024.

The board believes that the significant improvement in the group's financial performance is mainly due to the closure of underperforming stores and the implementation of strict cost control measures. The retail industry remains challenging, and the group has been closely monitoring market trends to adjust its operational methods and activities accordingly. The group will continue to track market developments and adjust strategies to align with the changing economic conditions

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