---
title: "Qixi gold sales exploded: A gold store in Shanghai offers a promotion of 100 yuan off per gram"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/254113105.md"
description: "With the international gold price falling, gold stores in Shanghai welcomed a peak in customer traffic before the Qixi Festival. Consumers reported a decrease in gold prices of nearly 100 yuan. Although the listed price of gold jewelry still exceeds 1,000 yuan per gram, the actual sales prices have generally decreased due to promotional activities. A certain gold store launched a \"100 yuan off per gram\" promotion for the Qixi Festival, attracting more customers to come in and shop"
datetime: "2025-08-22T07:28:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/254113105.md)
  - [en](https://longbridge.com/en/news/254113105.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/254113105.md)
---

# Qixi gold sales exploded: A gold store in Shanghai offers a promotion of 100 yuan off per gram

International gold prices have surged and then retreated. With the traditional "Qixi" Festival approaching, major gold stores in Shanghai have welcomed a wave of customers before the holiday. In several traditional gold jewelry stores in Yuyuan, customers have been coming in and out continuously. Shanghai consumer Ms. Zhao said, "Recently, gold prices have dropped, falling by nearly 100 yuan." The reporter noticed that although the listed price of gold jewelry in various stores still exceeds 1,000 yuan per gram, the actual selling prices are lower by several dozen or even over a hundred yuan due to the impact of the international gold price decline, as well as various promotional activities and special products being launched. Compared to last week, the customer flow in stores has significantly increased. A sales consultant at a gold store in Yuyuan stated that for the Qixi Festival promotion, there is a "100 yuan discount per gram."

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