--- title: "REGO INTERACT issued a profit warning, expecting a mid-term net loss after tax of no less than 17.3 million yuan" type: "News" locale: "en" url: "https://longbridge.com/en/news/254127598.md" description: "REGO INTERACT issued a profit warning, expecting a net loss after tax of no less than 17.3 million yuan for the six months ending June 30, 2025, a decrease of 740.7% compared to a net profit after tax in the same period last year. The adjusted net loss is expected to be no less than 15.7 million yuan, a decrease of 492.5% compared to the adjusted net profit in the same period last year. The main reasons include a sluggish consumer market in China, companies cutting marketing budgets, and credit risk control. The company will focus on the AI digital lottery store model, improve operational efficiency, strengthen risk management, and seek new business opportunities for steady growth" datetime: "2025-08-22T08:57:04.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/254127598.md) - [en](https://longbridge.com/en/news/254127598.md) - [zh-HK](https://longbridge.com/zh-HK/news/254127598.md) --- # REGO INTERACT issued a profit warning, expecting a mid-term net loss after tax of no less than 17.3 million yuan According to the announcement from REGO INTERACT (02422), the group expects to incur a post-tax net loss of no less than RMB 17.3 million for the six months ending June 30, 2025, a decrease of 740.7% compared to the post-tax net profit of approximately RMB 2.7 million for the six months ending June 30, 2024. The group also anticipates an adjusted net loss (defined as the period's (loss)/profit adjusted for exchange rate differences and fair value changes of financial assets measured at fair value through profit or loss) of no less than RMB 15.7 million for the six months ending June 30, 2025, a decrease of 492.5% compared to the adjusted net profit of approximately RMB 4 million for the six months ending June 30, 2024. The board believes that this decrease is mainly due to: (i) the continued sluggish atmosphere in the Chinese consumer market in 2025, leading many companies to cut marketing budgets and overall advertising levels. Additionally, due to adjustments in the telecommunications business agency policy, the group's revenue from virtual goods procurement and delivery services has decreased; (ii) in light of the uncertain market environment, the group continues its prudent policy in selecting quality clients to control credit risk. In 2025, the global economic situation remains bleak, with continued sluggish economic growth. In view of this, the company's strategy is to closely monitor economic development trends and changes in market competition. The company is committed to focusing on and boosting its core business and developing an AI digital lottery store model, streamlining capital allocation, and improving operational efficiency. At the same time, the company plans to strengthen awareness of potential risks and adhere to a prudent risk management strategy, which will help ensure steady growth in a complex and changing economic environment. Furthermore, within the core framework of enterprise digital services and industry digital services, the company is determined to actively expand its strategic vision, keenly insight and seize new business opportunities, aiming to achieve cross-industry empowerment services in the future. The company adopts flexible business strategies to stimulate the vitality and resilience of its business growth, promoting sustainable and steady development of the enterprise ### Related Stocks - [02422.HK](https://longbridge.com/en/quote/02422.HK.md) ## Related News & Research - [Barnes & Noble CEO is fine with stocking AI-written books — if they're labeled. The internet had thoughts.](https://longbridge.com/en/news/287084103.md) - [Dahlonega Now a ‘Gig-Ready’ Community from Kinetic’s Fiber-Optic Network Expansion](https://longbridge.com/en/news/287079090.md) - [Tencent Music completes $2.6 billion acquisition of podcast platform Ximalaya](https://longbridge.com/en/news/286841981.md) - [Allen & Heath Rolls Out New SQ+ Lineup of Digital Mixers Announced; First Look YouTube Video on SQ5+, SQ6+, and SQ7+ Digital Mixers at B&H](https://longbridge.com/en/news/287101198.md) - [ZAWYA: Dubai Autodrome, a subsidiary of Union Properties, closes standout season with 88,700+ experiences and major events line-up](https://longbridge.com/en/news/287043713.md)