---
title: "MARKETINGFORCE: Adjusted net profit in the first half of 2025 exceeds the total for the entire last year"
description: "On August 22, the Hong Kong stock AI SaaS leader MARKETINGFORCE announced its mid-term results for 2025. The report shows that in the first half of the year, the company achieved operating revenue of "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/254187947.md"
published_at: "2025-08-22T13:21:11.000Z"
---

# MARKETINGFORCE: Adjusted net profit in the first half of 2025 exceeds the total for the entire last year

> On August 22, the Hong Kong stock AI SaaS leader MARKETINGFORCE announced its mid-term results for 2025. The report shows that in the first half of the year, the company achieved operating revenue of 930 million yuan, a year-on-year increase of 25.5%; net profit attributable to the parent company turned from negative to positive, with adjusted net profit of 84.721 million yuan, a year-on-year increase of 77.7%, exceeding last year's total level. 2025 is a critical stage for the large-scale implementation of enterprise-level AI Agent applications. MARKETINGFORCE's enterprise-level intelligent agent platform AI-Agentforce is rapidly iterating in scenarios such as marketing, customer service, and data operations, driving revenue growth and transforming into replicable business momentum. This profit performance marks the company's steady transition from "technology validation" to a new stage of "commercial realization."

According to Zhitong Finance APP, on August 22, Hong Kong stock AI SaaS leader MARKETINGFORCE (02556) announced its mid-term results for 2025. The report shows that in the first half of the year, the company achieved operating revenue of 930 million yuan, a year-on-year increase of 25.5%; net profit attributable to the parent company turned positive, with adjusted net profit of 84.721 million yuan, a year-on-year increase of 77.7%, surpassing last year's total level.

2025 is a critical stage for the large-scale implementation of enterprise-level AI Agent applications. MARKETINGFORCE's enterprise-level intelligent agent platform AI-Agentforce is rapidly iterating in scenarios such as marketing, customer service, and data operations, driving revenue growth and transforming into replicable business momentum. This profit performance marks the company's steady transition from "technology validation" to a new stage of "commercial realization."

### Related Stocks

- [02556.HK - MARKETINGFORCE](https://longbridge.com/en/quote/02556.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.