---
title: "YIYI: To enhance the penetration rate of the domestic pet hygiene products market, it will focus on two core directions"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/254273482.md"
description: "YIYI stated during an institutional research that to enhance the penetration rate of the domestic pet hygiene products market, the company will focus on two core directions: first, accurately reaching the young pet-raising demographic and optimizing product experience around their rigid needs; second, developing specialized new products to expand niche markets in response to the aging trend of pets. At the same time, the company will promote market coverage by integrating new channel layouts while maintaining a prudent strategy in expense investment to ensure efficient resource matching with market growth trends"
datetime: "2025-08-23T09:33:09.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/254273482.md)
  - [en](https://longbridge.com/en/news/254273482.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/254273482.md)
---

# YIYI: To enhance the penetration rate of the domestic pet hygiene products market, it will focus on two core directions

YIYI stated during an institutional research that to enhance the penetration rate of the domestic pet hygiene products market, the company will focus on two core directions: first, accurately reaching the young pet-raising group and optimizing product experience around their rigid needs; second, developing specialized new products to expand niche markets in response to the aging trend of pets. At the same time, the company will promote market coverage by combining new channel layouts and maintain a prudent strategy in expense investment to ensure efficient resource matching with market growth trends

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