---
title: "Domestic pet food breaks foreign monopoly, over 30% of pet food in the country is produced in Shandong"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/254293530.md"
description: "Shandong Province's pet food production and output value rank first in the country, accounting for about one-third of the national total. With the development of functional and high-end pet food, companies are undergoing transformation and upgrading. A local pet food factory is gradually breaking the monopoly of imported brands by establishing a health database and developing niche products such as low-allergen and high-protein options. In the first three quarters of 2024, the online market share of the top three domestic brands reached 13.1%, surpassing the 9.9% of foreign brands"
datetime: "2025-08-24T03:45:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/254293530.md)
  - [en](https://longbridge.com/en/news/254293530.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/254293530.md)
generator: "portal-rs"
---

# Domestic pet food breaks foreign monopoly, over 30% of pet food in the country is produced in Shandong

Shandong's pet food production and output value rank first in the country, accounting for about one-third of the national total. The trend of functionalization, diversification, and premiumization in pet food development is also driving local companies to transform and upgrade. At a pet food factory in Yinan County, Linyi City, Shandong, reporters observed that the R&D team has established a pet health database, utilizing big data analysis to develop segmented product lines such as low-allergen, high-protein, and joint care based on the nutritional needs of different pet breeds and age groups. In the high-end pet food market, which was once dominated by imported brands, domestic brands are using R&D innovation as a breakthrough, continuously investing in technological upgrades, and their market share is expanding year by year. Data from e-commerce platforms show that the online market share of the top three domestic brands is 13.1% in the first three quarters of 2024, surpassing the 9.9% of the top three foreign brands

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**