---
title: "Trip.com: \"TASTE OF CHINA\" immersive restaurant opens"
description: "According to reports, on August 23, Trip.com Group opened its first global \"TASTE OF CHINA\" immersive restaurant in Shanghai's Bund. It is reported that the opening of this restaurant is an attempt by"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/254298966.md"
published_at: "2025-08-24T07:40:47.000Z"
---

# Trip.com: "TASTE OF CHINA" immersive restaurant opens

> According to reports, on August 23, Trip.com Group opened its first global "TASTE OF CHINA" immersive restaurant in Shanghai's Bund. It is reported that the opening of this restaurant is an attempt by Trip.com to make food a new entry point for cultural tourism. Data shows that in the first half of 2025, the booking volume for food tourism is expected to increase by 30% year-on-year, making food tourism a new favorite among global travelers

According to reports, on August 23, Trip.com Group opened its first global immersive restaurant "TASTE OF CHINA" in Shanghai's Bund. It is reported that the opening of this restaurant is an attempt by Trip.com to position food as a new entry point for cultural and tourism experiences. Data shows that in the first half of 2025, food tourism bookings are expected to increase by 30% year-on-year, making food tourism a new favorite among global travelers

### Related Stocks

- [TCOM.US - Trip.com](https://longbridge.com/en/quote/TCOM.US.md)
- [09961.HK - TRIP.COM-S](https://longbridge.com/en/quote/09961.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
