---
title: "XPeng's He Xiaopeng: The pricing of the new P7 is lower, and competition in the automotive industry may have just begun"
description: "He Xiaopeng of XPeng stated at the Chengdu Auto Show that the starting price of the all-new P7 is 219,800 yuan, with orders exceeding 10,000 vehicles within 7 minutes of its launch. He believes the pr"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/255312049.md"
published_at: "2025-08-30T12:17:21.000Z"
---

# XPeng's He Xiaopeng: The pricing of the new P7 is lower, and competition in the automotive industry may have just begun

> He Xiaopeng of XPeng stated at the Chengdu Auto Show that the starting price of the all-new P7 is 219,800 yuan, with orders exceeding 10,000 vehicles within 7 minutes of its launch. He believes the pricing is relatively low and is confident in securing a top three position in the 200,000-300,000 yuan sports sedan market for the new car. He pointed out that the competition in the Chinese automotive industry is fierce, and companies need to possess multiple capabilities to respond to the ever-changing market

On August 27th, the all-new XPeng P7 is priced starting at 219,800 yuan, and within 7 minutes of its launch, the number of large orders exceeded 10,000. At the Chengdu Auto Show on August 29th, He Xiaopeng stated, "After the press conference, I chatted with my colleagues and felt that the pricing was set too low." He Xiaopeng mentioned that the company's goal for the new car is to be among the top three in sales of sports sedans priced between 200,000 and 300,000 yuan, "There were originally more than 10 competing products in this segment, and we are still very confident." He Xiaopeng pointed out that the Chinese automotive industry is a marathon without an end, and the real competition may have just begun. Car manufacturers must train to become versatile N-sided warriors. An investor told him that after 20 years of investing in the technology industry, he has never seen an industry as "intense" as the automotive sector

### Related Stocks

- [XPEV.US - XPeng](https://longbridge.com/en/quote/XPEV.US.md)
- [09868.HK - XPENG-W](https://longbridge.com/en/quote/09868.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.