---
title: "Meituan's non-food instant retail orders on Qixi Festival exceeded 27 million, with over 500 retail brands doubling their growth"
description: "On August 29th, during the Qixi Festival, Meituan's non-food instant retail order volume reached 27 million, setting a new record. Driven by gift demand, flower sales peaked, while sales in categories"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/255529661.md"
published_at: "2025-09-02T01:46:51.000Z"
---

# Meituan's non-food instant retail orders on Qixi Festival exceeded 27 million, with over 500 retail brands doubling their growth

> On August 29th, during the Qixi Festival, Meituan's non-food instant retail order volume reached 27 million, setting a new record. Driven by gift demand, flower sales peaked, while sales in categories such as digital computers, beauty and skincare, and jewelry doubled. The per capita spending of consumers in categories like 3C home appliances and beauty and skincare significantly increased compared to last year's Qixi Festival

According to Wall Street News, on August 29th, the Qixi Festival, Meituan's non-food instant retail order volume reached a new high of 27 million. Driven by the gifting demand of "Flash Purchase Gifts for All," the overall gifting consumption scale of Meituan's flash purchase set a new record, with flower sales breaking peak levels; sales in categories such as digital computers, beauty and skincare, and jewelry doubled. The per capita consumption amount for consumers in categories like 3C appliances and beauty and skincare significantly increased compared to last year's Qixi Festival. (All Weather Technology)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.