---
title: "Li Bin: Nio's new generation products have sufficient cost competitiveness"
description: "Li Bin stated during NIO's Q2 2025 earnings call that the company's goal is to achieve a gross margin of 20% and strive towards 25%. The target for the Ladao brand is a gross margin of over 15%, while"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/255634821.md"
published_at: "2025-09-02T13:15:32.000Z"
---

# Li Bin: Nio's new generation products have sufficient cost competitiveness

> Li Bin stated during NIO's Q2 2025 earnings call that the company's goal is to achieve a gross margin of 20% and strive towards 25%. The target for the Ladao brand is a gross margin of over 15%, while the Firefly brand aims for around 10%. Li Bin emphasized that the new generation of products has sufficient cost competitiveness, thanks to the company's long-term self-research technology accumulation and cost control measures

On September 2nd, Li Bin stated during Nio's Q2 2025 earnings call that the company's long-term goal is to achieve a gross margin of 20%. Among them, the target gross margin for the Nio brand is to reach 20%, and then strive for 25% on that basis. The gross margin for the Ladao brand will aim for a higher gross margin based on a 15% gross margin. The gross margin for the Firefly brand is around 10%. The company has made sufficient preparations in product definition to provide strong cost support for aggressive pricing, and Nio's new generation of products has sufficient cost competitiveness, which is based on the long-term accumulation of self-research technology and cost control measures that have achieved cost reduction capabilities

### Related Stocks

- [NIO.US - NIO](https://longbridge.com/en/quote/NIO.US.md)
- [NIO.SG - NIO Inc. USD OV](https://longbridge.com/en/quote/NIO.SG.md)
- [09866.HK - NIO-SW](https://longbridge.com/en/quote/09866.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| William Li reaffirms Nio's 2026 annual profitability target in internal address | William Li, CEO of Nio Inc, reaffirmed the company's target of achieving annual profitability by 2026 during an internal | [Link](https://longbridge.com/en/news/275430476.md) |
| Nio makes official entry into Uzbekistan with opening of 1st local store | Nio has officially entered the Uzbekistan market by opening its first store, Nio Space Tashkent, in partnership with loc | [Link](https://longbridge.com/en/news/274409982.md) |
| Nio to enhance power business operations for profitability, says William Li | Nio Inc. aims to enhance profitability in its power business after achieving a milestone of 100 million battery swap ser | [Link](https://longbridge.com/en/news/275255251.md) |
| CICC Reaffirms Their Buy Rating on NIO Inc. Class A (9866) | CICC analyst maintained a Buy rating on NIO Inc. Class A yesterday and set a price target of HK$50.00.Valentine's Day Sa | [Link](https://longbridge.com/en/news/275967598.md) |
| Chinese EV maker Nio recalls 246,229 cars over software problem | BEIJING, Feb 9 (Reuters) - Chinese electric vehicle maker Niois recalling 246,229 vehicles due to software issues that c | [Link](https://longbridge.com/en/news/275304834.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.