---
title: "Playmates Toys Reports 58% Decline in H1 2025 Sales to HK$186 Million, Net Loss of HK$25.6 Million, EPS at HK Cents (2.17)"
description: "Playmates Toys Limited reported a 58% decline in H1 2025 sales to HK$186 million, down from HK$445 million in H1 2024. The company faced a net loss of HK$25.6 million, with an EPS of HK Cents (2.17). "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/255749884.md"
published_at: "2025-09-03T09:13:14.000Z"
---

# Playmates Toys Reports 58% Decline in H1 2025 Sales to HK$186 Million, Net Loss of HK$25.6 Million, EPS at HK Cents (2.17)

> Playmates Toys Limited reported a 58% decline in H1 2025 sales to HK$186 million, down from HK$445 million in H1 2024. The company faced a net loss of HK$25.6 million, with an EPS of HK Cents (2.17). Contributing factors included reduced product shipments for "Godzilla x Kong," decreased demand for "Teenage Mutant Ninja Turtles," and shipment disruptions due to trade tensions. Operating expenses were reduced by 49%, although media production costs increased in preparation for new product launches.

Playmates Toys Limited reported its financial results for the first half of 2025, showing a significant decline in revenue and profit compared to the same period in 2024. The company’s worldwide turnover during the first half of 2025 was HK$186 million, down 58% from HK$445 million in the prior year period. This decline was primarily attributed to a decrease in product shipments for “Godzilla x Kong” following the movie release in March 2024, reduced demand for “Teenage Mutant Ninja Turtles” products, and shipment disruptions to the U.S. market due to escalating trade tensions. The company recorded a gross profit of HK$79 million, significantly lower than HK$249 million in the first half of 2024. The gross profit margin dropped to 43% from 56% in the same period last year, impacted by tariffs for goods entering the U.S., increased product development costs, and higher clearance costs for discontinuing products. Playmates Toys reported an operating loss of HK$45 million, compared to an operating profit of HK$68 million in the previous year. The loss before income tax was HK$16 million, contrasting with a profit of HK$117 million a year earlier. The loss attributable to owners of the company was HK$26 million, compared to a profit of HK$91 million in the first half of 2024. In response to these challenges, the company has focused on reducing operating expenses, which declined by 49% compared to the previous year. This was achieved through lower variable costs, although media production expenses increased as a percentage of sales to prepare for new product launches in the latter half of 2025. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Playmates Toys Limited published the original content used to generate this news brief on September 03, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.