---
title: "Why Sirius XM (SIRI) Stock Is Trading Up Today"
description: "Sirius XM's stock rose 2% after executives expressed confidence in renewing Howard Stern's contract, dispelling rumors of his departure. CEO Jennifer Witz emphasized Stern's importance to the platform"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/256172307.md"
published_at: "2025-09-05T16:46:02.000Z"
---

# Why Sirius XM (SIRI) Stock Is Trading Up Today

> Sirius XM's stock rose 2% after executives expressed confidence in renewing Howard Stern's contract, dispelling rumors of his departure. CEO Jennifer Witz emphasized Stern's importance to the platform. The company also announced a partnership with IGN for a new gaming radio show. Despite volatility, analysts see this as a meaningful but not fundamentally changing news. Sirius XM is up 8.6% this year but still 17.5% below its 52-week high. Investors are advised to consider the long-term potential in tech stocks, particularly those leveraging AI.

**What Happened?**

Shares of satellite radio and media company Sirius XM jumped 2% in the morning session after company executives expressed confidence in renewing its contract with star host Howard Stern, dispelling recent rumors about his potential departure.

The comments, made at the Bank of America 2025 Media, Communications & Entertainment Conference, addressed speculation that Stern had been fired, as his current deal is set to expire at the end of 2025.

SiriusXM's CEO, Jennifer Witz, stated, “I’m confident we’ll get to the right place,” emphasizing that Stern has been “core to our platform for over 20 years.” Adding to the positive sentiment, the company also announced it is teaming up with entertainment company IGN to produce a new radio show focused on gaming.

After the initial pop the shares cooled down to $24.00, up 1.8% from previous close.

Is now the time to buy Sirius XM? Access our full analysis report here, it’s free.

**What Is The Market Telling Us**

Sirius XM’s shares are very volatile and have had 21 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 16 days ago when the stock dropped 3.7% as the major indices continued to pull back, with technology stocks accounting for most of the market's largest decliners.

A key reason for this trend is that much of the recent market gains were concentrated in the "AI trade," which includes these large technology and semiconductor companies. So this could also mean that some investors are locking in some gains ahead of more definitive feedback from the Fed.

Despite the downturn, some analysts viewed this as an opportunity to own some of the "Core AI winners." Dan Ives of Wedbush Securities commented, "In our view, the tech bull cycle will be well intact for at least another 2-3 years, given the trillions being spent on AI infrastructure/software/chips/power/apps looking ahead. This remains our tech playbook and investor roadmap."

Additionally, mixed earnings reports from retailers, such as Target, added to the market's weakness.

Sirius XM is up 8.6% since the beginning of the year, but at $24.00 per share, it is still trading 17.5% below its 52-week high of $29.10 from September 2024. Investors who bought $1,000 worth of Sirius XM’s shares 5 years ago would now be looking at an investment worth $426.97.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

### Related Stocks

- [SIRI.US - Sirius XM](https://longbridge.com/en/quote/SIRI.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.