---
title: "Understanding the Market | WL DELICIOUS rises over 9%, konjac category builds a second growth engine, institutions optimistic about the company's profit achieving rapid growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/256309953.md"
description: "WL DELICIOUS's stock price rose over 9%, with an increase of 9.29% as of the time of publication, trading at HKD 13.88, with a transaction volume of HKD 128 million. Kaiyuan Securities released a research report indicating that WL DELICIOUS's layout in the konjac product sector will become the company's second growth engine, and it is expected that the company's profits will achieve rapid growth. With the popularization of healthy consumption concepts and breakthroughs in food innovation, WL DELICIOUS's vegetable product revenue is expected to grow from HKD 660 million in 2019 to HKD 3.37 billion in 2024"
datetime: "2025-09-08T03:39:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/256309953.md)
  - [en](https://longbridge.com/en/news/256309953.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/256309953.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/256309953.md) | [繁體中文](https://longbridge.com/zh-HK/news/256309953.md)


# Understanding the Market | WL DELICIOUS rises over 9%, konjac category builds a second growth engine, institutions optimistic about the company's profit achieving rapid growth

According to Zhitong Finance APP, WL DELICIOUS (09985) rose over 9%, with a current increase of 9.29%, priced at HKD 13.88, and a transaction volume of HKD 128 million.

In terms of news, Kaiyuan Securities recently released a research report stating that WL DELICIOUS has been laying out its "konjac snacks" product line for many years, offering a rich and smooth taste. With upgrades in technology and quality improvements, and meticulous channel cultivation, the brand power of WL DELICIOUS's konjac snacks has deeply resonated with consumers. The company's revenue from vegetable products has rapidly grown from HKD 660 million in 2019 to HKD 3.37 billion in 2024, accounting for more than half of its revenue. As health consumption concepts become more ingrained and food innovations continue to break through, the konjac industry in China is experiencing improved prosperity. The company has launched new konjac snack products, establishing a second growth engine.

The report pointed out that WL DELICIOUS employs a dual-driven strategy of auxiliary sales and promotion in traditional offline channels, achieving refined operational management of sales terminal outlets. It embraces new offline channel strategies, deeply collaborating with bulk snack retailers and Sam's Club to launch customized specifications and new flavors. The company has also made preliminary overseas layouts, with Southeast Asia as a pilot market. In online channels, it consolidates traditional shelf e-commerce while seizing opportunities in emerging e-commerce platforms like Douyin. WL DELICIOUS's online revenue is expected to reach HKD 700 million in 2024, a year-on-year increase of 38.0%. In terms of expenses, the company is allocating more resources to new product introductions and core terminals, steadily investing in online channels with more refined expenditures, which is expected to lead to rapid profit growth for the company

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