---
title: "American clothing retailers are seizing the opportunity of economic recovery, pushing full-price products to challenge the wallets of the wealthy"
description: "American apparel retailers such as Levi Strauss are launching more full-price products to test the purchasing willingness of affluent consumers. Despite the impact of tariffs, Levi's Chief Financial O"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/256456448.md"
published_at: "2025-09-08T23:54:59.000Z"
---

# American clothing retailers are seizing the opportunity of economic recovery, pushing full-price products to challenge the wallets of the wealthy

> American apparel retailers such as Levi Strauss are launching more full-price products to test the purchasing willingness of affluent consumers. Despite the impact of tariffs, Levi's Chief Financial Officer stated that demand has not diminished. Ralph Lauren, Under Armour, and Abercrombie & Fitch are also adopting similar strategies. Affluent consumers are in good financial condition, with a high proportion of spending. Goldman Sachs pointed out that if the strategy is ineffective, retailers can quickly adjust promotions to improve profit margins

Reuters New York, September 8 - A few apparel retailers, including Levi Strauss (LEVI.N), are forecasting the launch of more full-price products without discounts to test the willingness of wealthier consumers to spend, despite the sobering impact of tariffs.

So far, these retailers have not been disappointed.

Levi’s Chief Financial Officer Harmit Singh stated at the Goldman Sachs Global Retail Conference in New York on Wednesday that Levi’s raised prices on some products in July, but demand has not slowed.

“Unlike before, we are fully increasing the sales of full-price goods,” he said, “Most of Levi’s consumers have an annual income of over $100,000. We believe these consumers are generally quite willing to spend.”

Recent earnings reports from Ralph Lauren (RL.N), Under Armour (UAA.N), and Abercrombie & Fitch (ANF.N) also show that they are inclined to adopt more full-price product strategies.

President Trump’s trade war has forced companies to raise prices, leading low-income families to seek cheaper goods, while wealthier consumers are purchasing with ease, largely unaffected by the cooling labor market.

The stock market rise and reduced credit card debt have supported the financial situation of the affluent. According to data from Moody's Analytics, the wealthiest 10% of Americans—those with an annual income of at least $250,000—now account for half of all consumer spending.

Goldman Sachs Managing Director Kate McShane stated that if this strategy does not work, today’s superior consumer tracking technology allows retailers to quickly adjust and offer targeted promotions to help them create higher profit margins

### Related Stocks

- [UA.US - Under Armour-C](https://longbridge.com/en/quote/UA.US.md)
- [LEVI.US - Levi Strauss](https://longbridge.com/en/quote/LEVI.US.md)
- [RL.US - Ralph Lauren](https://longbridge.com/en/quote/RL.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Levi Strauss (LEVI) 在过去一年股价表现强劲后是否仍然值得投资 | Levi Strauss 的股票表现强劲，过去一年回报率达到 24.6%。目前股价为 21.91 美元，基于折现现金流分析，该股票的内在价值估计为每股 26.97 美元，显示出大约 18.8% 的低估。此外，Levi Strauss 的市盈 | [Link](https://longbridge.com/en/news/276177681.md) |
| 是否存在商品市场的超级周期？ | 商品超级周期是否存在？ | [Link](https://longbridge.com/en/news/276221073.md) |
| Jefferies 对直接面向消费者（DTC）重点覆盖的转变是否改变了 Levi Strauss（LEVI）的看涨理由？ | Jefferies 已开始对 Levi Strauss & Co.进行覆盖，强调其向直接面向消费者的牛仔生活方式品牌的转型。首席执行官 Michelle Gass 指出品牌的增长和盈利能力的改善。Jefferies 强调 DTC 转型是投资 | [Link](https://longbridge.com/en/news/276295274.md) |
| 公司因特朗普关税的影响而提高价格 | 美国公司因特朗普的关税提高了各种商品的价格，影响了消费者和企业。哥伦比亚户外和 Levi Strauss & Co.是其中提高价格的公司之一 | [Link](https://longbridge.com/en/news/276375835.md) |
| 拉夫劳伦｜8-K：2026 财年 Q3 营收 24.06 亿美元超过预期 |  | [Link](https://longbridge.com/en/news/274980255.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.