--- title: "Cracker Barrel Halts Restaurant Renovations After Backlash Over Logo Redesign" description: "Cracker Barrel has suspended its planned restaurant renovations following significant customer backlash against its recent logo redesign. The company faced criticism for a new minimalist design that r" type: "news" locale: "en" url: "https://longbridge.com/en/news/256635113.md" published_at: "2025-09-09T23:21:27.000Z" --- # Cracker Barrel Halts Restaurant Renovations After Backlash Over Logo Redesign > Cracker Barrel has suspended its planned restaurant renovations following significant customer backlash against its recent logo redesign. The company faced criticism for a new minimalist design that removed its traditional rustic elements, leading to a 12% drop in shares. In response to customer feedback, Cracker Barrel will retain its original logo and maintain its signature decor. The chain is currently undergoing a $700 million transformation plan, but it remains unclear if this will be affected by the halt in renovations. Cracker Barrel said Tuesday it is suspending planned restaurant renovations after widespread customer backlash to its recent logo redesign, a move that rattled investors and sent shares tumbling earlier this month. The chain had begun testing a new, minimalist store design at four of its 660 restaurants, stripping away much of its signature rustic décor, including dark wood finishes and walls lined with Americana tchotchkes. Customers quickly voiced frustration online, prompting the company to pull back. "You've shared your voices in recent weeks not just on our logo, but also on our restaurants," the company wrote on X. "If your restaurant hasn't been remodeled, you don't need to worry, it won't be." The retreat comes after Cracker Barrel's logo update which removed its familiar "old timer" figure and wooden barrel sparked sharp criticism, particularly from conservatives and far-right commentators who derided the change as "woke." Shares of the company plunged as much as 12% before it reinstated the original logo. Even former President Donald Trump weighed in, praising the decision to restore the old design. In a statement, the chain reassured customers that staples of its identity — including rocking chairs on porches, fireplaces, peg games, antiques, and its gift shop treasures will remain intact. The company is in the middle of a $700 million transformation plan, which also includes menu updates and new food offerings. While it confirmed renovations are off the table, Cracker Barrel did not clarify whether its broader strategy would also be scaled back. "With our recent announcement that our 'Old Timer' logo will remain, along with our bigger focus in the kitchen and on your plate, we hope today's step reinforces that we hear you," the company said. For comments and feedback contact: editorial@rttnews.com Business News ### Related Stocks - [CBRL.US - CBRL](https://longbridge.com/en/quote/CBRL.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Cracker Barrel Unveils Investor Presentation Highlighting Growth Initiatives and Customer Experience Improvements | Cracker Barrel Old Country Store Inc. reported a total revenue of $3.48 billion for fiscal year 2025, with significant c | [Link](https://longbridge.com/en/news/272287008.md) | | Cracker Barrel (CBRL) Receives a Buy from Truist Financial | Truist Financial analyst Scot Ciccarelli has maintained a Buy rating on Cracker Barrel (CBRL) with a price target of $45 | [Link](https://longbridge.com/en/news/271958751.md) | | REG - Maven Renovar VCT - Transaction in Own Shares | Maven Renovar VCT PLC announced the purchase of 151,052 of its own Ordinary Shares at 57p per share for cancellation on | [Link](https://longbridge.com/en/news/276329932.md) | | REG - Nexteq PLC - Notification of major holdings | Nexteq PLC has notified a change in major holdings, with Maven Capital Partners UK LLP reporting a 3.00574% voting right | [Link](https://longbridge.com/en/news/275443554.md) | | Loyal customers say Cracker Barrel traded fresh cooking for bulk batches | Cracker Barrel's CEO admits the turnaround is slower than expected as customers complain about declining food quality an | [Link](https://longbridge.com/en/news/270919969.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.