Shanghai Tourism Festival Keeps Up with the Times to Shine the City IP

The half-price discount attractions during the tourism festival cover almost all popular spots in Shanghai, including Disneyland, LEGOLAND, the Oriental Pearl Tower, and the Shanghai Planetarium. This initiative reduces travel costs for citizens and tourists, allowing more people the opportunity to experience the cultural and tourism charm of Shanghai, while also driving the development of related industries such as dining, accommodation, and transportation, achieving a win-win situation for cultural tourism benefits and industrial empowerment. The Shanghai Tourism Festival is also continuously expanding beyond Shanghai, with sub-venues extending to the Yangtze River Delta and even broader regions. This year, the Shanghai Tourism Festival will establish five major sub-venues in Ningbo, Zhejiang, Yancheng, Jiangsu, Mianyang, Sichuan, Kashgar, Xinjiang, and Shigatse, Tibet, radiating Shanghai's festival IP and benefits nationwide, attracting more tourists to visit and love Shanghai, and making the tourism festival a broad "showcase" for brother provinces and cities to display their tourism resources and products, highlighting Shanghai's radiance and inclusiveness as a cultural tourism hub