---
title: "Apple's market value evaporated by $52.4 billion after the autumn new product launch event, but afte"
description: "Apple's market value evaporated by $52.4 billion after the autumn new product launch event, but after the new iPhone 17 series began pre-sales in the Chinese market on September 12, the stock price re"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/257181491.md"
published_at: "2025-09-13T04:14:40.000Z"
---

# Apple's market value evaporated by $52.4 billion after the autumn new product launch event, but afte

> Apple's market value evaporated by $52.4 billion after the autumn new product launch event, but after the new iPhone 17 series began pre-sales in the Chinese market on September 12, the stock price rebounded. E-commerce platform data shows that the sales volume of the iPhone 17 series is expected to exceed that of the iPhone 16 series. JD.com data indicates that the transaction volume of the iPhone 17 series in the first minute of pre-sales surpassed the total for the entire day last year, with the 256GB model becoming the most popular variant

After the autumn new product launch conference, Apple's market value evaporated by $52.4 billion overnight; on September 12, the new iPhone 17 series was launched for pre-sale in the Chinese market, and Apple's stock price finally returned to the level it was at on the day of the conference. Data from some e-commerce platforms indicate that the sales volume of the iPhone 17 series may exceed that of the previous generation iPhone 16 series. According to JD.com data, at 8 PM on September 12, the pre-sale of the iPhone 17 series surpassed last year's total sales volume within just one minute, setting a new sales record, with the iPhone 17 256GB model seeing a significantly higher transaction volume compared to the previous generation, making it the most popular model. (Yicai)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.