--- title: "Will Apple's new device trigger another wave of \"cardless\" trends? Industry insiders: The model is somewhat \"redundant,\" and the impact is expected to be minimal" description: "Recently, Apple launched the iPhone Air model that only supports eSIM cards, sparking a wave of cardless technology. The three major domestic telecom operators have stated that they possess the releva" type: "news" locale: "en" url: "https://longbridge.com/en/news/257221078.md" published_at: "2025-09-14T03:24:21.000Z" --- # Will Apple's new device trigger another wave of "cardless" trends? Industry insiders: The model is somewhat "redundant," and the impact is expected to be minimal > Recently, Apple launched the iPhone Air model that only supports eSIM cards, sparking a wave of cardless technology. The three major domestic telecom operators have stated that they possess the relevant technology but are still waiting for notification from the authorities. Independent telecom analyst Fu Liang believes that this model may become a "chicken rib," with its product appeal remaining to be seen. The attitude of leading domestic smartphone manufacturers is key to whether eSIM cards can truly become widespread, with OPPO expected to launch related phones by the end of the year Recently, Apple launched the iPhone Air model that only supports eSIM cards, sparking a wave of cardless technology. The three major domestic telecom operators have stated that they possess the relevant technology but are still waiting for notification from the authorities. Independent telecom analyst Fu Liang believes that this model may become a "chicken rib," with its product appeal still to be observed. The attitude of leading domestic smartphone manufacturers is key to whether eSIM cards can truly become popular, with OPPO expected to launch related phones by the end of the year ### Related Stocks - [AAPL.US - Apple](https://longbridge.com/en/quote/AAPL.US.md) - [AAPB.US - GraniteShares 2x Long AAPL Daily ETF](https://longbridge.com/en/quote/AAPB.US.md) - [AAPD.US - Direxion Daily AAPL Bear 1x Shares](https://longbridge.com/en/quote/AAPD.US.md) - [AAPU.US - Direxion Daily AAPL Bull 2X Shares](https://longbridge.com/en/quote/AAPU.US.md) - [AAPX.US - T-Rex 2X Long Apple Daily Target ETF](https://longbridge.com/en/quote/AAPX.US.md) - [AAPY.US - Kurv Yield Premium Strategy Apple Aapl ETF](https://longbridge.com/en/quote/AAPY.US.md) - [APLY.US - YieldMax AAPL Option Income Strategy ETF](https://longbridge.com/en/quote/APLY.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 苹果开始在 iPhone 上测试端到端加密的 RCS 消息 | 苹果正在通过 iOS 26.4 的开发者测试版测试端到端加密的 RCS 消息。这一功能在去年宣布，最终将允许 iPhone 和 Android 用户之间进行加密消息传递。目前，测试仅限于苹果设备，该功能不会包含在 iOS 26.4 的发布中 | [Link](https://longbridge.com/en/news/276076870.md) | | 为什么苹果现在悄然押注于视频播客 | 苹果正在将其播客策略从音频转向视频，宣布将在春季扩展 Apple Podcasts 以支持视频内容。此次更新将为创作者提供新的发布和广告工具，使听众能够在观看和收听之间无缝切换。这一举措是在 YouTube 在美国播客消费中占据领先地位的背 | [Link](https://longbridge.com/en/news/276076729.md) | | 人工智能的第一波浪潮旨在降低成本，而第二波浪潮则致力于创造我们前所未见的事物 | AI 的第一波浪潮是关于降低成本。第二波浪潮则是关于构建我们从未见过的事物 | [Link](https://longbridge.com/en/news/276081799.md) | | 苹果公司将在 3 月 4 日有动作 | 苹果公司将在纽约市于 3 月 4 日上午 9 点（东部时间）举办一次 “特别的苹果体验”，这与其通常在苹果园区举办的活动有所不同。同时，伦敦和上海也将举行相关活动。邀请函上写着 “诚邀您参加”，并配有五彩斑斓的苹果 logo，但没有关于活动 | [Link](https://longbridge.com/en/news/276064980.md) | | Acast 将通过 HLS 技术在 Apple Podcasts 上推动视频播客的分发 | Acast AB 宣布与苹果达成合作，利用 HLS 技术在 Apple Podcasts 上分发视频播客，计划于今年春季推出。此次合作旨在增强创作者和广告商的盈利机会，使 Acast 成为播客市场的关键参与者。Acast 股票（SE:ACA | [Link](https://longbridge.com/en/news/276073811.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.