--- title: "Baidu (NASDAQ:BIDU) Hits New 12-Month High - Still a Buy?" description: "Baidu (NASDAQ:BIDU) reached a new 52-week high of $117.05 during trading, closing at $114.68. Analysts have mixed views, with Wall Street Zen downgrading it to 'sell' while others like Susquehanna rai" type: "news" locale: "en" url: "https://longbridge.com/en/news/257253345.md" published_at: "2025-09-14T13:53:42.000Z" --- # Baidu (NASDAQ:BIDU) Hits New 12-Month High - Still a Buy? > Baidu (NASDAQ:BIDU) reached a new 52-week high of $117.05 during trading, closing at $114.68. Analysts have mixed views, with Wall Street Zen downgrading it to 'sell' while others like Susquehanna raised their target price to $95. Five analysts rate it 'buy' and eleven 'hold', with a consensus rating of 'hold' and an average target price of $104. Baidu has a market cap of $39.40 billion and a P/E ratio of 10.51. Institutional investors have increased their stakes in the company recently. Baidu, Inc. (NASDAQ:BIDU - Get Free Report)'s stock price reached a new 52-week high during mid-day trading on Friday . The stock traded as high as $117.05 and last traded at $114.68, with a volume of 513200 shares traded. The stock had previously closed at $111.82. ## Analyst Upgrades and Downgrades - Wall Street Quietly Bets Big on These Chinese Tech Giants A number of brokerages recently weighed in on BIDU. Wall Street Zen cut shares of Baidu from a "hold" rating to a "sell" rating in a research note on Friday, August 22nd. Susquehanna upped their target price on Baidu from $85.00 to $95.00 and gave the stock a "neutral" rating in a research report on Tuesday, September 2nd. Benchmark decreased their price target on Baidu from $120.00 to $115.00 and set a "buy" rating for the company in a research note on Thursday, August 21st. Macquarie reaffirmed a "neutral" rating on shares of Baidu in a report on Wednesday, May 21st. Finally, Jefferies Financial Group decreased their price target on shares of Baidu from $120.00 to $110.00 and set a "buy" rating on the stock in a research report on Wednesday, July 16th. Five investment analysts have rated the stock with a Buy rating and eleven have given a Hold rating to the company. Based on data from MarketBeat.com, Baidu currently has a consensus rating of "Hold" and an average target price of $104.00. **View Our Latest Stock Analysis on Baidu** ## Baidu Price Performance - These 3 Chinese Stocks Could Be a Ticking Time Bomb of Growth The company has a market capitalization of $39.40 billion, a P/E ratio of 10.51 and a beta of 0.34. The stock's fifty day simple moving average is $91.42 and its 200-day simple moving average is $89.13. The company has a debt-to-equity ratio of 0.19, a current ratio of 1.85 and a quick ratio of 1.85. ## Institutional Trading of Baidu Institutional investors and hedge funds have recently modified their holdings of the company. Marex Group plc acquired a new position in shares of Baidu in the 2nd quarter worth approximately $7,200,000. Nomura Holdings Inc. raised its stake in Baidu by 371.4% during the second quarter. Nomura Holdings Inc. now owns 87,448 shares of the information services provider's stock worth $7,500,000 after acquiring an additional 119,671 shares in the last quarter. Nikko Asset Management Americas Inc. boosted its stake in shares of Baidu by 11.7% in the 2nd quarter. Nikko Asset Management Americas Inc. now owns 167,582 shares of the information services provider's stock valued at $14,370,000 after purchasing an additional 17,575 shares in the last quarter. Tower Research Capital LLC TRC increased its position in shares of Baidu by 4,715.6% during the 2nd quarter. Tower Research Capital LLC TRC now owns 14,543 shares of the information services provider's stock worth $1,247,000 after purchasing an additional 14,241 shares in the last quarter. Finally, Binnacle Investments Inc acquired a new stake in shares of Baidu during the second quarter worth approximately $29,000. ## About Baidu (Get Free Report) - Lyft's Billion-Dollar Signal: Why Wall Street Is Betting Big Baidu, Inc engages in the provision of internet search services in China. It operates through two segments: Baidu Core and iQIYI. The company offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Baidu Health that helps users to find the doctor and hospital for healthcare needs; and Haokan, a short video app. ## Featured Stories - Five stocks we like better than Baidu - How to Short a Stock in 5 Easy Steps - Not Just NVDA: 3 Semiconductor Stocks Struggling This Quarter - What is diluted earnings per share (Diluted EPS)? - 3 Mid-Cap Energy Firms Analysts See Moving Up to the Big Leagues - Upcoming IPO Stock Lockup Period, Explained - Constellation Lowers Outlook: Time to Panic on Buffett's Big Bet? *This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.* ## Should You Invest $1,000 in Baidu Right Now? Before you consider Baidu, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Baidu wasn't on the list. While Baidu currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. 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