---
title: "Lazada fully connects with Tmall and officially launches \"One-Click Easy Overseas Expansion\""
description: "36Kr learned that recently, a large number of Tmall merchants received backend invitations, indicating that they could \"one-click easily go overseas\" to the Southeast Asian market. This is the first t"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/257458234.md"
published_at: "2025-09-16T02:31:13.000Z"
---

# Lazada fully connects with Tmall and officially launches "One-Click Easy Overseas Expansion"

> 36Kr learned that recently, a large number of Tmall merchants received backend invitations, indicating that they could "one-click easily go overseas" to the Southeast Asian market. This is the first time that Lazada, Alibaba's Southeast Asian e-commerce platform, has fully opened its localized operational capabilities to Tmall merchants. Currently, several brands, including Banana Under, babycare, Philips, and Lock&Lock, have confirmed their participation. According to insiders from the project, this marks the first systematic integration between Tmall and Lazada

36Kr learned that recently, a large number of Tmall merchants received backend invitations, indicating that they could "one-click easily go overseas" to the Southeast Asian market. This is the first time Alibaba's Southeast Asian e-commerce platform Lazada has fully opened its localized operational capabilities to Tmall merchants. Currently, brands such as Banana Under, babycare, Philips, and Lock&Lock have confirmed their participation. According to insiders from the project, this marks the first systematic integration between Tmall and Lazada

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.