--- title: "Recently, the sales of Apple smartphones in mainland China fell by 6% year-on-year, a larger decline compared to previous new product launches" description: "According to data from Counterpoint Research, Apple's smartphone sales in mainland China fell by 6% compared to the same period last year, a larger decline than in previous new product launches. Despi" type: "news" locale: "en" url: "https://longbridge.com/en/news/257674372.md" published_at: "2025-09-17T07:35:24.000Z" --- # Recently, the sales of Apple smartphones in mainland China fell by 6% year-on-year, a larger decline compared to previous new product launches > According to data from Counterpoint Research, Apple's smartphone sales in mainland China fell by 6% compared to the same period last year, a larger decline than in previous new product launches. Despite government subsidies, the overall smartphone market still shrank by 2%. Apple's market share is 12%, ranking sixth, while Xiaomi, OPPO, and Huawei each hold 16%. Analysts expect a slight decline in the overall smartphone market in the third quarter, with annual performance remaining flat. Consumers continue to make purchasing decisions based on factors such as battery life and cost-effectiveness Foreign media quoted data from Counterpoint Research, reporting that in the weeks leading up to the launch of the iPhone 17, Apple's (AAPL.US) mobile phone sales in mainland China fell by 6% compared to the same period last year, a larger decline than in previous new product launches. Similarly, smartphone manufacturers such as Xiaomi (01810.HK), Vivo, and Honor also recorded a decline in sales during the first eight weeks of the third quarter. Despite the government's large-scale subsidies to encourage consumption, the overall mobile phone market in mainland China still shrank by 2% from July to August. According to Counterpoint data, Apple's market share is 12%, ranking sixth in the market. Xiaomi, OPPO, and Huawei each accounted for 16% of sales in the summer, while Vivo, as a bottleneck, only had a market share of 19%. Analysts expect the overall mobile phone market in China to decline slightly in the third quarter, with annual performance expected to remain flat. As consumers continue to base their purchasing decisions on practical factors such as battery life and cost-effectiveness, Apple's lack of launch for Apple Intelligence in mainland China has not been affected ### Related Stocks - [AAPL.US - Apple](https://longbridge.com/en/quote/AAPL.US.md) - [AAPB.US - GraniteShares 2x Long AAPL Daily ETF](https://longbridge.com/en/quote/AAPB.US.md) - [AAPD.US - Direxion Daily AAPL Bear 1x Shares](https://longbridge.com/en/quote/AAPD.US.md) - [AAPU.US - Direxion Daily AAPL Bull 2X Shares](https://longbridge.com/en/quote/AAPU.US.md) - [AAPX.US - T-Rex 2X Long Apple Daily Target ETF](https://longbridge.com/en/quote/AAPX.US.md) - [AAPY.US - Kurv Yield Premium Strategy Apple Aapl ETF](https://longbridge.com/en/quote/AAPY.US.md) - [APLY.US - YieldMax AAPL Option Income Strategy ETF](https://longbridge.com/en/quote/APLY.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 股神巴菲特再現「神準」操作 亞馬遜急跌前大減倉 再沽蘋果美銀 買入一隻媒體股 | 股神巴菲特在卸任巴郡 CEO 後，繼續調整投資組合。根據 SEC 13F 文件，巴郡大幅減持亞馬遜 770 萬股，持倉減少 77%；同時出售約 5,080 萬股美國銀行和 1,030 萬股蘋果，連續第三季減持蘋果。巴郡首次增持傳統媒體股，購 | [Link](https://longbridge.com/en/news/276191227.md) | | Rossmore Private Capital 提升了其在蘋果公司 $AAPL 的頭寸 | Rossmore Private Capital 在第三季度將其在蘋果公司（NASDAQ:AAPL）的持股增加了 1.1%，目前持有 204,242 股，市值為 5200 萬美元。其他對沖基金也增加了他們的持股，Sellwood Inves | [Link](https://longbridge.com/en/news/276436349.md) | | 蘋果舉辦特別活動 iPhone 17e 及多款 Mac 有望亮相 | 蘋果公司將於 3 月 4 日舉行名為「Special Apple Experience」的特別活動，首次在紐約、倫敦和上海同步舉辦。此次活動可能會推出平價版 MacBook 和入門級 iPhone 17e，後者預計售價約 599 美元，搭載 | [Link](https://longbridge.com/en/news/276430531.md) | | “硬件防禦” 對沖 AI 焦慮，蘋果與納指相關性創 20 年新低 | AI 浪潮下，蘋果因未深度捲入軍備競賽，與納指相關性創 20 年新低，成為科技股動盪中的 “避風港”。在 AI 投資回報存疑及軟件業面臨顛覆的焦慮中，蘋果憑藉不易受衝擊的硬件生態逆勢突圍。儘管存在估值偏高及增長放緩壓力，其獨特的 “AI 中 | [Link](https://longbridge.com/en/news/276301841.md) | | 蘋果加速研發 AI 眼鏡、掛飾及攝像頭版 AirPods | 作為向人工智能驅動硬件轉型的一部分，蘋果公司正加速開發三款新型可穿戴設備，包括智能眼鏡、一款掛飾設備以及具備擴展 AI 功能的 AirPods。這些設備將圍繞 Siri 數字助理構建，並依靠具備不同功能的攝像頭系統，根據視覺語境執行操作。蘋 | [Link](https://longbridge.com/en/news/276167877.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.