--- title: "Microsoft hikes Xbox prices in US once again as tariff challenges persist" description: "Microsoft is raising Xbox console prices in the U.S. for the second time this year due to tariff pressures and rising costs. Effective October 3, the one-terabyte Series S will cost around $450, while" type: "news" locale: "en" url: "https://longbridge.com/en/news/258149851.md" published_at: "2025-09-19T21:21:15.000Z" --- # Microsoft hikes Xbox prices in US once again as tariff challenges persist > Microsoft is raising Xbox console prices in the U.S. for the second time this year due to tariff pressures and rising costs. Effective October 3, the one-terabyte Series S will cost around $450, while the Series X will be priced at approximately $650. The special edition two-terabyte Galaxy Black Series X will retail for nearly $800. This follows a previous price increase in May, with the Series X seeing a total hike of $150 in six months. The gaming industry faces challenges amid inflation and competition, impacting growth expectations. By Zaheer Kachwala Sept 19 (Reuters) - Microsoft (MSFT.O) said on Friday it is raising the prices of its Xbox gaming consoles in the U.S. for a second time this year, as the cloud giant’s video game division grapples with tariff-induced cost pressures, strong competition and uncertain spending. The price increases, which Microsoft attributes to “changes in the macroeconomic environment,” will apply to its current generation of hardware, with the one-terabyte Series S set to cost around $450 and the high-end Series X around $650 when the changes go into effect on October 3. The special edition two-terabyte Galaxy Black Series X will now retail for nearly $800. Xbox previously raised console prices in May in several markets including the United States, Europe, Australia and the UK, as U.S. President Donald Trump’s tariffs on imports from manufacturing hubs like China threaten to raise the cost of hardware and compress margins. Paired with the May increases, the Xbox Series X has seen a $150 price hike within six months, potentially leading gamers to curb budgets amid higher inflation levels. “This price increase is less about opportunism or even the cost of software development. Instead, it is the result of tariff increases and rising costs in the supply chain. Hardware is being repriced to absorb new trade pressures,” said Joost van Dreunen, games professor at NYU Stern School of Business. Xbox rival Sony (6758.T) also raised the prices of its PlayStation 5 consoles in the U.S. by around $50 last month. Sony’s most expensive PS5 Pro retails for $749.99. Prices for controllers, headsets and consoles in other markets will remain unchanged, Microsoft said. Consoles were expected to be the biggest driver of growth in the video game industry this year, due to the launch of new premium titles such as “Grand Theft Auto VI,” and hardware such as Nintendo’s (7974.T) Switch 2. However, title delays and price hikes cast a cloud over the industry’s near-term outlook. ### Related Stocks - [MSFT.US - Microsoft](https://longbridge.com/en/quote/MSFT.US.md) - [MSFL.US - GraniteShares 2x Long MSFT Daily ETF](https://longbridge.com/en/quote/MSFL.US.md) - [MSFO.US - YieldMax MSFT Option Income Strategy ETF](https://longbridge.com/en/quote/MSFO.US.md) - [MSFD.US - Direxion Daily MSFT Bear 1x Shares](https://longbridge.com/en/quote/MSFD.US.md) - [MSFU.US - Direxion Daily MSFT Bull 2X Shares](https://longbridge.com/en/quote/MSFU.US.md) - [MSFX.US - T-Rex 2X Long Microsoft Daily Target ETF](https://longbridge.com/en/quote/MSFX.US.md) - [MSFY.US - Kurv Yield Premium Strategy Microsoft MSFT ETF](https://longbridge.com/en/quote/MSFY.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 索羅斯逆市加碼微軟及 Nvidia 等科企 新買入黃金股 清倉 4 隻股份 | 索羅斯基金管理公司在 2022 年第四季度加大對微軟、英偉達和蘋果等大型科技股的投資，同時增持黃金股以對衝風險。基金還增持了 Atlassian、Salesforce 和 Uber 等軟體公司股票，但大幅減持了 Snowflake 和 Ci | [Link](https://longbridge.com/en/news/275990619.md) | | 1480 億美元的賭注：為何高盛認為市場誤讀了微軟的資本開支？ | 高盛最新報告認為，短期悲觀情緒掩蓋了微軟中期戰略的合理性。公司正主動將算力從 Azure 向內部研發及 Copilot 傾斜，新增 GPU 分配更趨平衡。這一戰略性後置雖犧牲短期增速，卻為長期護城河與貨幣化預留空間。Copilot 已開始對 | [Link](https://longbridge.com/en/news/275906352.md) | | CD Projekt 宣佈《巫師 3 完整版》將加入 Xbox Game Pass | CD Projekt SA：“巫師 3：狂獵 - 完整版” 將加入 Xbox Game Pass Premium 和 Ultimate，遊戲將於 2 月 19 日在 Xbox Game Pass 上線 | [Link](https://longbridge.com/en/news/276134834.md) | | 加劇 AI 恐慌！微軟高管：大多數白領工作將在 “未來 12-18 個月內” 完全自動化 | 微軟 AI 負責人發出 “最激進預警”：律師、會計等大多數白領工作或在 18 個月內被 AI 取代，目前市場對於衝擊節奏仍有分歧。華爾街日報稱，Mercor 僱傭大量白領為大模型提供訓練支持，白領正親手訓練這一 “替代者”。Anthropi | [Link](https://longbridge.com/en/news/275831004.md) | | 微軟面臨 FTC 對其雲計算和人工智能產品的進一步調查 | 微軟面臨擴大版的聯邦貿易委員會對其雲計算和人工智能產品的調查 | [Link](https://longbridge.com/en/news/275924144.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.