---
title: "Amazon's FTC Trial Over Alleged 'Dark Patterns' Of Prime Subscription Cancellation Practices Kicks Off"
description: "The FTC has launched a trial against Amazon over alleged deceptive practices in its Prime subscription cancellation process. The lawsuit claims Amazon used 'dark patterns' to mislead consumers into su"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/258498558.md"
published_at: "2025-09-23T10:08:25.000Z"
---

# Amazon's FTC Trial Over Alleged 'Dark Patterns' Of Prime Subscription Cancellation Practices Kicks Off

> The FTC has launched a trial against Amazon over alleged deceptive practices in its Prime subscription cancellation process. The lawsuit claims Amazon used 'dark patterns' to mislead consumers into subscribing and complicate cancellations. The trial, which began with jury selection, could last about a month. If found liable, Amazon may face damages. The outcome is crucial for Amazon, as Prime is a major revenue source, with 197 million U.S. subscribers and significant sales growth. Amazon's stock recently showed bullish signals, indicating potential market impact.

The Federal Trade Commission (FTC) has initiated its legal battle against **Amazon.com Inc.** AMZN over the company’s Prime subscription cancellation practices.

## **FTC Trial Targets Amazon Over Prime ‘Dark Pattern’ Practices**

The FTC trial against Amazon began on Monday, with the company’s Prime subscription practices under scrutiny, CNN reported. The lawsuit, filed in 2023, alleges that Amazon used manipulative user interface designs, or ‘dark patterns,’ to mislead consumers into enrolling in Prime and create obstacles for them when trying to cancel.

*Check out the current price of AMZN stock here.*

The trial is projected to run for roughly a month, beginning with jury selection on Monday and opening arguments set for Tuesday. Should Amazon be found liable, the judge will decide the damages the company must pay.

The FTC claims that Amazon used a complicated cancellation system, known internally as “Iliad Flow,” with multiple steps intended to discourage customers from canceling. The agency also alleges that Amazon made joining Prime simple while frequently hiding recurring billing details in fine print.

## Prime’s $7.9 Billion Sales Surge In July

Amazon’s Prime service, which costs $14.99 per month or $139 annually, is a significant revenue generator for the company. It offers a range of services, including fast delivery, streaming entertainment, and grocery delivery, and is estimated to have 197 million U.S. subscribers as of March 2025.

Additionally, in the same month, Amazon’s stock experienced a Golden Cross, a bullish technical signal. The outcome of the FTC trial could have a significant impact on Amazon’s future, given the importance of the Prime service to the company’s financial performance.

Benzinga’s Edge Rankings place Amazon in the 63rd percentile for quality and the 92nd percentile for growth, reflecting its strong performance in both areas. Check the detailed report here.

**READ NEXT:**

-   **Elon Musk Throws Shade At Jeff Bezos’ Blue Origin Over Possible Role In NASA’s Artemis 3 Mission**

*Image via Shutterstock*

### Related Stocks

- [AMZN.US - Amazon](https://longbridge.com/en/quote/AMZN.US.md)
- [AMZU.US - Direxion Daily AMZN Bull 2X Shares](https://longbridge.com/en/quote/AMZU.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| After Search Party backlash, Ring is still avoiding the bigger questions | Ring founder Jamie Siminoff acknowledged the backlash from its Super Bowl ad featuring mass surveillance imagery, callin | [Link](https://longbridge.com/en/news/276373235.md) |
| Amazon Put Options at Lower Strike Prices High High Yields | Amazon Put Options at Lower Strike Prices High High Yields | [Link](https://longbridge.com/en/news/276073960.md) |
| Amazon reportedly cuts hundreds of New York jobs as part of massive workforce reduction | Amazon has laid off hundreds of employees in New York as part of a larger restructuring plan to cut 16,000 jobs across t | [Link](https://longbridge.com/en/news/276400975.md) |
| Tiger Global Management Cuts Share Stake In Nvidia,Sherwin Williams & Amazon | Tiger Global Management has reduced its share stakes in several companies, including Amazon (down 9.3% to 10 million sha | [Link](https://longbridge.com/en/news/276159905.md) |
| Berkshire Hathaway Cuts Share Stake In Amazon, Apple, Bank Of America | Berkshire Hathaway has significantly reduced its share stakes in several companies, including a 77.2% cut in Amazon to 2 | [Link](https://longbridge.com/en/news/276170740.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.