---
title: "Lei Jun talks about the naming of self-developed chips: I suggested to still call it Pine Cone, but everyone strongly disagreed, and in the end, it was named Xuanjie"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/258871495.md"
description: "At today's 2025 Lei Jun Annual Speech event, Lei Jun, Chairman and CEO of Xiaomi Corporation, delivered a speech. Lei Jun stated that doing self-developed chips again is not just about technology, but about how to stand up again after the disastrous failure of Pinecone. Failure itself is not terrifying; facing one's inner fears is the key. He revealed that when the project was just starting, he suggested keeping the name Pinecone, but everyone strongly disagreed. In the end, it was named Xuanjie, representing a solemn commitment: Xiaomi is serious about chip manufacturing"
datetime: "2025-09-25T11:40:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/258871495.md)
  - [en](https://longbridge.com/en/news/258871495.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/258871495.md)
---

# Lei Jun talks about the naming of self-developed chips: I suggested to still call it Pine Cone, but everyone strongly disagreed, and in the end, it was named Xuanjie

At today's 2025 Lei Jun Annual Speech event, Xiaomi Corporation Chairman and CEO Lei Jun delivered a speech. Lei Jun stated that developing self-researched chips again is not only about technology but also about how to stand up again after the disastrous failure of Pinecone. Failure itself is not terrifying; facing one's inner fears is the key. He revealed that when the project was just starting, he suggested keeping the name Pinecone, but everyone strongly disagreed. Finally, it was named Xuanjie, representing a solemn commitment: Xiaomi is serious about chip manufacturing

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