---
title: "Starbucks closing some locations, cutting 900 jobs as turnaround continues"
description: "As part of CEO Brian Niccol's 'Back to Starbucks' strategy, the company will cut 900 non-retail jobs and close some underperforming coffee houses."
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/258887020.md"
published_at: "2025-09-25T12:34:11.000Z"
---

# Starbucks closing some locations, cutting 900 jobs as turnaround continues

> As part of CEO Brian Niccol's 'Back to Starbucks' strategy, the company will cut 900 non-retail jobs and close some underperforming coffee houses.

As part of CEO Brian Niccol's 'Back to Starbucks' strategy, the company will cut 900 non-retail jobs and close some underperforming coffee houses.

### Related Stocks

- [SBUX.US - Starbucks](https://longbridge.com/en/quote/SBUX.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| The Fatal Flaw in "Back to Starbucks (NASDAQ:SBUX)" | Starbucks' "Back to Starbucks" initiative aims to transform its image from a commodity coffee shop to a cultural hub. Ho | [Link](https://longbridge.com/en/news/276074003.md) |
| Starbucks Believes Drive-Thru Robots are the Right Blend to Perk-Up Sales | Starbucks is implementing drive-thru robots and AI chatbots to enhance sales amid struggles. CEO Brian Niccol emphasized | [Link](https://longbridge.com/en/news/274517953.md) |
| China’s largest coffee chain Luckin launches premium store to take on Starbucks | Luckin Coffee has launched a premium outlet, Luckin Coffee Origin Flagship, in Shenzhen to compete with Starbucks. The n | [Link](https://longbridge.com/en/news/275601316.md) |
| Union Starbucks Workers Call On Customers To Delete Starbucks App | Unionized Starbucks baristas are urging customers to delete the Starbucks app to pressure the company into negotiating a | [Link](https://longbridge.com/en/news/275049486.md) |
| What's Going On With Starbucks Stock Today? | Starbucks Corporation (NASDAQ: SBUX) announced a major restructuring initiative, including store closures and workforce  | [Link](https://longbridge.com/en/news/258912926.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.