<div id="readability-page-1"><div>RNS Number : 2063B SAGA PLC 29 September 2025 29 September 2025Saga plc (the Company) - Director/PDMR ShareholdingPursuant to the notification obligations under Article 19 of the UK Market Abuse Regulation, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility (PDMRs).Following the purchase of ordinary shares, Sir Roger De Haan's total interest in the Company now represents 27.53% of the Company's issued share capital.<div><table><tbody><tr><td>1</td><td colspan="3">Details of the person discharging managerial responsibilities/person closely associated</td></tr><tr><td>a)</td><td>Name</td><td colspan="2">Sir Roger De Haan</td></tr><tr><td>2</td><td colspan="3">Reason for the notification</td></tr><tr><td>a)</td><td>Position/status</td><td colspan="2">Director (Non-Executive Chairman)</td></tr><tr><td>b)</td><td>Initial notification /Amendment</td><td colspan="2">Initial notification</td></tr><tr><td>3</td><td colspan="3">Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor</td></tr><tr><td>a)</td><td>Name</td><td colspan="2">Saga plc</td></tr><tr><td>b)</td><td>LEI</td><td colspan="2">2138004WWUJN94K2LH95</td></tr><tr><td>4</td><td colspan="3">Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted</td></tr><tr><td rowspan="2">a)</td><td rowspan="2">Description of the financial instrument, type of instrumentIdentification code</td><td colspan="2">Ordinary shares of 15 pence</td></tr><tr><td colspan="2">GB00BMX64W89</td></tr><tr><td>b)</td><td>Nature of the transaction</td><td colspan="2">Purchase of ordinary shares</td></tr><tr><td rowspan="2">c)</td><td rowspan="2">Price(s) and volume(s)</td><td>Price(s)</td><td>Volume(s)</td></tr><tr><td>£2.74</td><td>1,200,000</td></tr><tr><td>d)</td><td>Aggregated informationAggregated volumePrice</td><td colspan="2">N/A - single transaction</td></tr><tr><td>e)</td><td>Date of the transaction</td><td colspan="2">26 September 2025</td></tr><tr><td>f)</td><td>Place of the transaction</td><td colspan="2">London</td></tr></tbody></table></div>This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHFIFLAAVIAFIE</div></div>

SAGA

Saga plc has announced a change in shareholding by Sir Roger De Haan, the Non-Executive Chairman, who has purchased 1,200,000 ordinary shares at £2.74 each. This acquisition increases his total interest in the company to 27.53% of the issued share capital. The transaction took place on 26 September 2025 in London, and this notification is in compliance with the UK Market Abuse Regulation.

REG - SAGA Plc - Director/PDMR Shareholding