Apple has suspended its upgrade plans for the Vision Pro headset and redirected resources to a more urgent project: developing smart glasses that can compete with Meta Platforms' products.
According to insiders, Apple originally planned to launch a lighter and cheaper version of the headset, codenamed N100, in 2027, but last week announced internally that personnel from that project would be transferred to the glasses development department. It is reported that Apple is developing at least two models of smart glasses.
The first model, codenamed N50, needs to be used in conjunction with an iPhone and does not come with a display. It is expected to debut as early as next year and be released in 2027.
Another version with a display was originally scheduled for release in 2028, but is now also accelerating development and may directly challenge the recently launched Ray-Ban Display smart glasses from Meta.
According to Zhito Finance APP, the smart glasses industry has experienced explosive growth this year.
Major companies are continuously launching new products, with shipment volumes rapidly increasing, combined with the deep integration of AI and AR technologies, AI glasses have been pushed to the forefront of consumer electronics.
Analysts believe that several leading technology companies have recently released AI glasses, indicating a high level of industry prosperity.
The AI glasses industry is at a critical stage of transitioning from technological exploration to large-scale commercial use, and its strategic value as the next generation of human-computer interaction interface has become an industry consensus.
With continuous iterations in hardware technology and an ever-expanding software ecosystem, AI glasses are expected to gradually break through current bottlenecks, achieving dual penetration in both consumer and industry sectors.
Hong Kong stocks related to AI glasses:
CONANT OPTICAL (02276): Guotou Securities released a research report stating that the company is expected to fully benefit from the upgrade trend in the AI glasses industry, opening up growth space. The AR myopia solution is upgrading towards a lightweight, high-performance integrated fit, which requires a high level of manufacturing capability. Since 2021, the company has positioned itself in XR integrated technology and has formed a strategic partnership with shareholder Goertek, which is expected to create customer synergy. It has already received research projects and small trial orders from several leading global technology and consumer electronics companies and will establish a dedicated production line for XR supporting lenses in Thailand.
Lens Technology (06613): Recently, the market has reported that Meta will release the next generation of Ray-Ban AI glasses in September, which will add AR display functionality. According to insiders, Lens Technology will exclusively supply the three core components of these AI glasses, and the relevant components are currently in production.
TCL Electronics (01070): On January 7, 2025, TCL Electronics' Thunderbird brand will launch a new AI shooting glasses product, the Thunderbird V3, priced at 1,799 yuan.
Sunny Optical Technology (02382): Sunny Intelligent Optical has a technological layout and product solutions for AI glasses visual solutions, particularly in the three areas of scene interaction, information interaction, and imaging. The company has achieved full-stack XR visual solution coverage based on monocular, binocular, and dTOF technologies, and is continuously promoting research and development progress in high resolution, miniaturization, and variable aperture, meeting industry demands for AI glasses SLAM, ultra-wide angle, ultra-telephoto, and eye-tracking functions
Xiaomi Group-W (01810): Xiaomi recently held a full ecosystem launch event for cars and homes, where it officially launched the Xiaomi YU7 pure electric SUV, along with the Xiaomi Watch S4 41mm, Xiaomi Band 10, Xiaomi Open Earphones Pro, and Xiaomi's first AI glasses among many other products. The Xiaomi AI glasses are positioned as &#34;next-generation personal smart devices, a portable AI entry point,&#34; supporting first-person perspective shooting, video calls, live streaming, and Super Xiao Ai functionalities.
Baidu Group-SW (09888): At the 2024 Baidu World Conference, Baidu officially launched the Xiaodu AI glasses, claiming the product to be &#34;the world's first native AI glasses equipped with a Chinese large model.&#34;
Alibaba-W (09988): Alibaba officially launched its first self-developed AI glasses &#34;Quark Glasses&#34; at the World Artificial Intelligence Conference (WAIC) on July 26, 2025, positioning it as an &#34;all-weather multi-scenario portable super assistant,&#34; deeply integrating Alibaba's ecosystem and technological capabilities

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Apple has paused the upgrade of the Vision Pro headset and is shifting its focus to developing smart glasses to compete with Meta. It is expected to launch two new pairs of glasses, with the first debuting next year and hitting the market in 2027, while the other is in accelerated development. The smart glasses industry is experiencing rapid growth, driven by the integration of AI and AR technologies at the forefront of consumer electronics. Analysts believe that the AI glasses industry is transitioning to large-scale commercial use, benefiting related Hong Kong stocks such as CONANT OPTICAL and Lens from the trend of industry upgrades

- Apple has paused its Vision Pro headset upgrade plans to focus on developing smart glasses to compete with Meta Platforms.  
- The company is reportedly working on at least two models, with the first, code-named N50, expected to debut next year, while another version with a display is being accelerated for a potential 2028 release.  
- The smart glasses industry is experiencing rapid growth, driven by advancements in AI and AR technologies, with major tech companies launching new products and transitioning from technology exploration to large-scale commercialization.

Zhitong

CONANT OPTICAL

Lens

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