---
title: "US Stock Movement | Trip.com Rises Nearly 5% as Holiday Travel Data Exceeds Institutional Expectations"
description: "On Friday, Trip.com rose nearly 5%, closing at $74.59. Guozheng International released a research report stating that according to data from the Ministry of Culture and Tourism, domestic tourism reven"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/260656814.md"
published_at: "2025-10-10T14:24:29.000Z"
---

# US Stock Movement | Trip.com Rises Nearly 5% as Holiday Travel Data Exceeds Institutional Expectations

> On Friday, Trip.com rose nearly 5%, closing at $74.59. Guozheng International released a research report stating that according to data from the Ministry of Culture and Tourism, domestic tourism revenue during the 2025 National Day holiday (8 days) is expected to reach 809 billion yuan, with 890 million tourist visits. The total tourism revenue per visit is projected to increase by 15%/16% year-on-year, while the daily average tourism revenue per visit is expected to grow by 1.0%/1.6% year-on-year. The average travel expenditure is estimated at 911 yuan per visit, slightly better than the institution's previous expectation of 905 yuan per visit, with a year-on-year decline of -0.6%, compared to the previous expectation of -1.2%. The decline has continued to narrow compared to the first quarter (-6%) and the second quarter (-3%). Trip.com’s "2025 National Day and Mid-Autumn Festival Tourism Report" shows that long-distance travel and in-depth experiences have become the main trends for this year's National Day tourism. The proportion of domestic long-distance travel orders has increased by 3 percentage points compared to last year, and outbound long-distance travel is also highly favored by tourists, with orders for several European destinations doubling. Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year. Additionally, during the holiday period, the search popularity for "night tours" on Trip.com has increased by over 200% month-on-month

According to Zhitong Finance APP, on Friday, Trip.com (TCOM.US) rose nearly 5%, closing at $74.59. Guozheng International released a research report stating that according to data from the Ministry of Culture and Tourism, domestic tourism revenue during the National Day holiday in 2025 (8 days) is expected to reach 809 billion yuan, with 890 million tourist visits. The total tourism revenue per visit is expected to increase by 15%/16% year-on-year, with daily average tourism revenue per visit increasing by 1.0%/1.6% year-on-year. The average tourism expenditure is 911 yuan per visit, slightly better than the institution's previous expectation of 905 yuan per visit, with a year-on-year decrease of -0.6%, compared to the institution's previous expectation of -1.2%, showing a continuous narrowing of the decline compared to the first quarter (-6%) and second quarter (-3%).

Trip.com’s "2025 National Day and Mid-Autumn Festival Tourism Report" shows that long-distance travel and in-depth experiences have become the main trends for this year's National Day tourism. The proportion of domestic long-distance travel orders has increased by 3 percentage points compared to last year, and outbound long-distance travel is also highly favored by tourists, with orders for several European destinations doubling. Outbound chartered tours are showing a trend of deepening, with overall order volume increasing by over 120% year-on-year. Additionally, during the holiday period, the search popularity for "night tours" on Trip.com has increased by over 200% month-on-month

### Related Stocks

- [TCOM.US - Trip.com](https://longbridge.com/en/quote/TCOM.US.md)
- [09961.HK - TRIP.COM-S](https://longbridge.com/en/quote/09961.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| China’s hotels allege predatory pricing, forced exclusivity in Trip.com antitrust probe | China's hotels are facing declining room rates due to Trip.com's aggressive discounting strategies, which are seen as pr | [Link](https://longbridge.com/en/news/273207200.md) |
| Global Influencers Unite in the Spirit of the Chinese New Year, Co-hosted by Trip.com Group and Tripadvisor China | Trip.com Group and Tripadvisor China co-host the 2026 Global Influencers' China Travel Campaign, celebrating Chinese New | [Link](https://longbridge.com/en/news/275699173.md) |
| China Opens Antitrust Probe Into Trip.com | Trip.com Group Limited (NASDAQ: TCOM) is under investigation by China's State Administration for Market Regulation (SAMR | [Link](https://longbridge.com/en/news/272567743.md) |
| Trip.com suspends tourism partnership with Cambodia amid border clashes, cyber concerns | Trip.com Group has suspended its tourism partnership with Cambodia's tourism authority due to safety concerns amid borde | [Link](https://longbridge.com/en/news/270787494.md) |
| China Opens Antitrust Probe Into Trip.Com | China has initiated an antitrust investigation into Trip.Com Group for alleged market dominance abuse, following similar | [Link](https://longbridge.com/en/news/272813120.md) |

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.