---
title: "Goldman Sachs: By 2026, American households will become the \"strongest buyers\" in the U.S. stock market, with net purchases potentially reaching $520 billion"
description: "Goldman Sachs predicts that by 2026, American households will become the largest buyers of U.S. stocks, with net purchases expected to reach $520 billion, a year-on-year increase of 19%. Driven by eco"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/260907384.md"
published_at: "2025-10-13T13:30:54.000Z"
---

# Goldman Sachs: By 2026, American households will become the "strongest buyers" in the U.S. stock market, with net purchases potentially reaching $520 billion

> Goldman Sachs predicts that by 2026, American households will become the largest buyers of U.S. stocks, with net purchases expected to reach $520 billion, a year-on-year increase of 19%. Driven by economic growth, a decline in unemployment, and easing inflation, net purchases of corporate stocks are expected to be $410 billion. Although the overall holding size is limited, signs of localized bubbles are still emerging. The buying scale of foreign investors is expected to shrink to $250 billion, while mutual funds and pension funds will be the main sellers

According to the Zhitong Finance APP, Goldman Sachs stated that driven by accelerated economic growth, a decline in unemployment rates, and easing inflation, American households are expected to become the largest buyers of U.S. stocks by 2026.

The bank predicts that the net purchase of stocks by American households will reach $520 billion in 2026, a year-on-year increase of 19%; the net purchase amount of corporate stocks is expected to be $410 billion, a year-on-year increase of 7%.

Goldman Sachs analyst David Kostin pointed out that the recovery of merger and acquisition activities will further boost corporate stock demand, but the continued recovery of IPO sizes will somewhat offset this growth.

Goldman Sachs' U.S. stock sentiment indicator recorded +0.3, turning positive for the first time since February this year, indicating that various investors' current positions are at a neutral level.

However, Kostin mentioned that among the nine components included in this indicator, only the fund flows of passive funds and the financing debt of retail investors are above one standard deviation compared to their 52-week averages.

Kostin stated, "Although the overall position size seems constrained, signs of localized bubbles in the U.S. stock market have continued to emerge in recent weeks." He added that in the past month, sectors related to quantum computing, cryptocurrencies, and drones have all seen increases of over 50%.

As the largest source of demand for U.S. stocks this year, the buying scale of foreign investors is expected to shrink to $250 billion in 2026.

Kostin explained, "From May to June this year, foreign investors net purchased nearly $280 billion in U.S. stocks, continuing a consistent trend—namely, that demand from foreign investors significantly increases after the dollar weakens and U.S. stocks underperform the broader market."

Additionally, Kostin expects that mutual funds and pension funds will remain the largest sellers of U.S. stocks in 2026.

He pointed out, "We predict that mutual funds will sell $580 billion in stocks due to their current low cash reserves and the ongoing outflow of funds from actively managed funds. Meanwhile, pension funds currently have a high funding ratio, which supports our prediction—that pension funds will sell $200 billion in stocks to achieve asset reallocation from equities to fixed-income assets."

### Related Stocks

- [GS.US - Goldman Sachs](https://longbridge.com/en/quote/GS.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.