--- title: "CATHAY PAC AIR: Double growth in tourism numbers and consumption during the National Day holiday, duty-free shopping continues to heat up" type: "News" locale: "en" url: "https://longbridge.com/en/news/261010281.md" description: "CATHAY PAC AIR and Haitong Securities released a research report stating that during the National Day holiday in 2025, the number of domestic tourists and consumption will significantly increase, with the number of travelers reaching 888 million, a year-on-year increase of 16.1%; total spending will be 809.019 billion yuan, a year-on-year increase of 15.4%. Duty-free shopping continues to be popular, with duty-free sales in Hainan's offshore islands reaching 944 million yuan, with 122,900 shoppers and an average shopping amount of 7,685 yuan per person. Domestic scenic spots performed well, with both the quantity and quality of visitors improving" datetime: "2025-10-14T08:26:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/261010281.md) - [en](https://longbridge.com/en/news/261010281.md) - [zh-HK](https://longbridge.com/zh-HK/news/261010281.md) --- # CATHAY PAC AIR: Double growth in tourism numbers and consumption during the National Day holiday, duty-free shopping continues to heat up According to the report released by CATHAY PAC AIR, based on data published by the Ministry of Culture and Tourism, during the National Day and Mid-Autumn Festival holiday in 2025, domestic tourism is expected to reach a total of 888 million trips, an increase of 16.1% compared to 2024 and 13.6% compared to 2019; the total expenditure of domestic tourists is expected to be 809.019 billion yuan, an increase of 15.4% compared to 2024 and 24.5% compared to 2019. During the 8-day holiday, Haikou Customs supervised a total of 122,900 duty-free shopping transactions, with a steady increase in average spending per transaction, as the duty-free shopping craze continues to heat up, driving the Hainan tourism retail market to maintain double-digit growth. ## The main points from CATHAY PAC AIR are as follows: **Increase in the number of tourists and total expenditure during the National Day and Mid-Autumn Festival holiday compared to 2024** According to data published by the Ministry of Culture and Tourism, during the National Day and Mid-Autumn Festival holiday in 2025, domestic tourism is expected to reach a total of 888 million trips, an increase of 16.1% compared to 2024 and 13.6% compared to 2019; the total expenditure of domestic tourists is expected to be 809.019 billion yuan, an increase of 15.4% compared to 2024 and 24.5% compared to 2019; the average spending per transaction is 911 yuan, a decrease of 0.6% compared to 2024 and an increase of 9.7% compared to 2019. **Domestic scenic spots perform well, with dual improvements in "traffic" and "quality"** According to Dongfang Caifu Wang, from October 1 to 6, 2025, Huangshan Scenic Area received a total of 199,800 visitors, an increase of 7.54% compared to 185,800 visitors during the same period last year; according to Jilin Daily, during the National Day and Mid-Autumn Festival holiday, Changbai Mountain Scenic Area received a total of 221,700 visitors, achieving dual improvements in "traffic" and "quality"; according to CCTV News, as of October 7, Tianshan Tianchi Scenic Area received over 120,000 visitors, generating tourism economic income of over 61 million yuan. **Duty-free shopping continues to heat up, with rapid growth in Hainan tourism** According to Guandian Wang, on October 9, Haikou Customs released data showing that during the National Day and Mid-Autumn Festival holiday, the sales amount of duty-free shopping in Hainan reached 944 million yuan, with 122,900 shoppers, and an average shopping amount of 7,685 yuan, representing increases of 13.6%, 3.2%, and 10% respectively compared to the same period in 2024; during the 8-day holiday, Haikou Customs supervised a total of 122,900 duty-free shopping transactions, with a steady increase in average spending per transaction. The duty-free shopping craze continues to heat up, driving the Hainan tourism retail market to maintain double-digit growth. **Record high number of travelers** According to data released by the Ministry of Transport, from October 1 to 8, the total inter-regional personnel flow in society is expected to reach 2.432 billion trips, setting a historical record for the same period, with an average of 304 million trips per day, an increase of 6.2% compared to the National Day holiday in 2024. Among them, the railway passenger volume is expected to reach 153.96 million trips, with an average of 19.24 million trips per day, an increase of 2.6%; the road personnel flow is expected to reach 2.24751 billion trips, with an average of 28.094 million trips per day, an increase of 6.5%; the waterway passenger volume is expected to reach 11.67 million trips, with an average of 1.46 million trips per day, an increase of 4.2%; the civil aviation passenger volume is expected to reach 19.17 million trips, with an average of 2.4 million trips per day, an increase of 3.4% **Macau Welcomes 1.14 Million Tourists During National Day Holiday, Setting a Record** According to China News Service citing Macao Daily News: Based on preliminary data, from October 1 to 8, 2025, the total number of inbound tourists to Macau reached 1.144 million, with an average of 143,000 per day, an increase of 1.9% compared to the average daily visitor volume during the National Day holiday in 2024. On October 4, the number of inbound tourists reached 191,000 in a single day, setting a record for both average daily and single-day visitor volume since records began for the National Day holiday. Additionally, during the National Day holiday, the average occupancy rate of hotels in Macau reached 87.9%. **Risk Warning** Consumer recovery is below expectations, macroeconomic volatility risks, and intensified market competition ### Related Stocks - [603099.CN](https://longbridge.com/en/quote/603099.CN.md) - [00293.HK](https://longbridge.com/en/quote/00293.HK.md) ## Related News & Research - [On This Day|Cathay Pacific debuts on Hong Kong Stock Exchange in 1986 – SCMP archive](https://longbridge.com/en/news/286502487.md) - [Cathay Pacific Updates Board and Committee Structure](https://longbridge.com/en/news/286198842.md) - [Guy Bradley takes helm as Cathay chairman, Patrick Healy retires after 3 decades](https://longbridge.com/en/news/286213141.md) - [Analysis-As Iran war jolts Air India, Lufthansa and Cathay pounce on fast-growing market](https://longbridge.com/en/news/286342271.md) - [Emirates breaks ground on $5.1bln engineering facility](https://longbridge.com/en/news/286774778.md)