---
title: "LVJI TECH plans to establish a subsidiary in Hong Kong to engage in the sales of gold products"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/261036821.md"
description: "LVJI TECH plans to establish a wholly-owned subsidiary in Hong Kong to engage in the sales of gold products, in response to the upgrade of cultural consumption and to promote business diversification. The company will focus on complete sets of gold coin products through direct sales and franchise models, with expected products including commemorative coins, investment coins, and limited edition collectible coins. The company is also considering acquiring local gold coin companies to enhance competitiveness. Currently, the subsidiary has not yet been established, and specific details are still under preliminary negotiation"
datetime: "2025-10-14T10:22:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/261036821.md)
  - [en](https://longbridge.com/en/news/261036821.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261036821.md)
---

# LVJI TECH plans to establish a subsidiary in Hong Kong to engage in the sales of gold products

According to the Zhitong Finance APP, LVJI TECH (01745) announced that in response to the trend of cultural consumption upgrading and to promote the diversified development of the group’s business, the group plans to launch a new business line through a cooperation model of "cultural tourism intellectual property + gold industry" to create a product line with differentiated characteristics. Accordingly, the company's board of directors announced that based on the existing main business of the group, the company is considering establishing a wholly-owned subsidiary in Hong Kong to engage in the sale of gold products through a "direct flagship store + national chain franchise store" operating model. This subsidiary will focus on complete sets of gold coin products, significantly distinguishing them from mainstream gold jewelry in the market, with the product range expected to include commemorative coins, investment coins, and limited edition collectible coins. The group also does not rule out further strengthening the industrial chain layout and enhancing industry competitiveness through the acquisition of other local Hong Kong gold coin companies in the future.

The company emphasizes that as of the date of this announcement, the subsidiary has not yet been established, and the specific details regarding the establishment of the subsidiary and its final business model are still in the preliminary negotiation stage. The company also confirms that no acquisition matters or agreements have been reached regarding potential business updates at this stage

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