---
title: "Understanding the Market | POP MART rises over 4% again, Apple CEO receives exclusive Labubu, POP MART is expected to become a world-class cultural IP brand"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/261166797.md"
description: "POP MART's stock price rose over 4% again, and as of the time of writing, it increased by 3.42%, reaching HKD 272, with a transaction volume of HKD 1.962 billion. Apple CEO Tim Cook interacted with POP MART founder Wang Ning and LABUBU artist at the THEMONSTERS 10th anniversary tour in Shanghai, and received a Labubu doll as a gift. China Merchants Securities expects that POP MART will accelerate the expansion of high-frequency lifestyle SKUs, with plush products becoming the largest source of revenue, and it is expected to become a world-class cultural IP brand in the future"
datetime: "2025-10-15T02:42:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/261166797.md)
  - [en](https://longbridge.com/en/news/261166797.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261166797.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/261166797.md) | [繁體中文](https://longbridge.com/zh-HK/news/261166797.md)


# Understanding the Market | POP MART rises over 4% again, Apple CEO receives exclusive Labubu, POP MART is expected to become a world-class cultural IP brand

According to Zhitong Finance APP, POP MART (09992) has risen over 4% again, and as of the time of publication, it is up 3.42%, priced at HKD 272, with a transaction volume of HKD 1.962 billion.

In terms of news, on the afternoon of October 13, Apple CEO Tim Cook appeared at THEMONSTERS' 10th anniversary exhibition in Shanghai, which is the first stop of Cook's visit to China. At the exhibition, POP MART founder Wang Ning and LABUBU artist Long Jiasheng had close interactions with Cook, touring the original manuscripts of the LABUBU series and its diverse products, and received a Labubu doll holding an iPhone.

CITIC Securities (Hong Kong) previously released a research report stating that looking ahead to the second half of 2025, POP MART's chairman emphasized that the Labubu plush mobile phone accessory is expected to become a hit, marking the company's acceleration in expanding high-frequency lifestyle SKUs to enhance daily brand interaction. The plush category has surpassed figurines, becoming the company's largest category, accounting for 44% of revenue, and helping to improve overall profit margins. With the continuous enhancement of brand power, gradual expansion of the omnichannel model, and ongoing exploration of IP monetization paths, POP MART is expected to become a world-class cultural IP brand. The strong buy rating is reiterated, with optimism about the company's strong performance guidance for the second half of the year amid accelerated global expansion

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