---
title: "Understanding the Market | LAOPU GOLD rises over 6%, Morgan Stanley indicates a clear trend of brand value enhancement and reaffirms \"Overweight\" rating"
description: "LAOPU GOLD's stock price rose by more than 6%, with an increase of 6.06% as of the time of publication, reaching HKD 735, with a transaction volume of HKD 1.13 billion. JP Morgan released a research r"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/261168365.md"
published_at: "2025-10-15T02:58:02.000Z"
---

# Understanding the Market | LAOPU GOLD rises over 6%, Morgan Stanley indicates a clear trend of brand value enhancement and reaffirms "Overweight" rating

> LAOPU GOLD's stock price rose by more than 6%, with an increase of 6.06% as of the time of publication, reaching HKD 735, with a transaction volume of HKD 1.13 billion. JP Morgan released a research report indicating a clear trend of brand value enhancement, with consumers willing to queue for shopping. Retail sales are expected to remain strong, with the target price slightly raised to HKD 1,296, reiterating the "Overweight" rating, believing that LAOPU GOLD is one of the preferred stocks in China's consumer sector

According to Zhitong Finance APP, LAOPU GOLD (06181) rose over 6%, up 6.06% as of the time of writing, priced at HKD 735, with a transaction volume of HKD 1.13 billion.

On the news front, JP Morgan released a research report stating that it recently conducted several inspections and communicated with LAOPU GOLD's management, store managers, and experts. They found a clear trend of brand value enhancement, as consumers are still willing to queue outside stores to shop even after product price increases or brand promotions end. Based on data from August to September, the bank predicts that LAOPU GOLD's retail sales performance will remain strong, anticipating that the company will launch more new products in line with festive schedules, adopt new processes such as gold painting technology, and continue to adjust its store network in the future, believing that LAOPU GOLD's brand value will continue to rise. JP Morgan slightly adjusted the company's profit forecast for 2025 to 2027, with the target price raised from HKD 1,294 to HKD 1,296, equivalent to a projected price-to-earnings ratio of 24 times in 2027, reiterating an "Overweight" rating and listing LAOPU GOLD as one of the preferred stocks in China's consumer sector.

According to CCTV News, LAOPU GOLD, which has gained popularity through "ancient craftsmanship" and "Chinese aesthetics," continues to attract consumers even after price increases in February and August this year. Xiao Zhou, a sales representative at the LAOPU GOLD counter in Beijing SKP Mall, introduced that the price of individual items mostly ranges from HKD 10,000 to HKD 60,000, with prices per gram varying between HKD 1,200 and HKD 1,700 depending on craftsmanship and materials used, while the price per gram for lighter products can even exceed HKD 2,000

### Related Stocks

- [06181.HK - LAOPU GOLD](https://longbridge.com/en/quote/06181.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Laopu Gold Co. Ltd. Class H (6181) Receives a Buy from Guotai Haitong | In a report released yesterday, from Guotai Haitong maintained a Buy rating on Laopu Gold Co. Ltd. Class H, with a price | [Link](https://longbridge.com/en/news/273810358.md) |
| Laopu Gold Co., Ltd.(SEHK:6181) added to FTSE All-World Index | Laopu Gold Co., Ltd.(SEHK:6181) added to FTSE All-World Index (USD) | [Link](https://longbridge.com/en/news/258269433.md) |
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| Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt | Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt | [Link](https://longbridge.com/en/news/276046238.md) |

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.