---
title: "Tmall President Jia Luo: Big Consumption + AI Double 11 Opens a New Historical Opportunity for Brand Growth"
description: "Tmall President Jia Luo announced at the press conference that Tmall's Double 11 will officially start selling at 8 PM on October 20, 2025. This Double 11 marks the first intersection of the era of ma"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/261382404.md"
published_at: "2025-10-16T07:50:42.000Z"
---

# Tmall President Jia Luo: Big Consumption + AI Double 11 Opens a New Historical Opportunity for Brand Growth

> Tmall President Jia Luo announced at the press conference that Tmall's Double 11 will officially start selling at 8 PM on October 20, 2025. This Double 11 marks the first intersection of the era of mass consumption and the comprehensive implementation of AI. Tmall will upgrade product capabilities through AI, support quality brands in upgrading their quality, enhance brand management efficiency and user shopping experience, and create new growth opportunities for brands

The 2025 Tmall Double 11 will officially go on sale at 8 PM on October 20. On October 16, it was learned from the Tmall Double 11 press conference that the 17th Tmall Double 11 is also the first Double 11 of the era of major consumption, the first Double 11 with comprehensive AI implementation, and the first Double 11 with full participation from Taobao Flash Sale. Tmall President Jia Luo stated that the intersection of two historical opportunities, AI and major consumption, has led Tmall to invest in AI to upgrade product capabilities, combine algorithms to heavily invest in core users, support quality brands in upgrading quality, make brand management more efficient, increase user activity, and provide a more immediate shopping experience, opening up a new historical opportunity for brand growth

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.