---
title: "PDD's trillion-yuan bet on a sustainable future, e-commerce competition shifts to the \"value track\""
description: "PDD launched the \"100 Billion Support\" plan at the 2025 Sustainable Global Leaders Conference, committing over 100 billion yuan in the next three years to assist new quality supply, covering agricultu"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/261580393.md"
published_at: "2025-10-17T08:50:23.000Z"
---

# PDD's trillion-yuan bet on a sustainable future, e-commerce competition shifts to the "value track"

> PDD launched the "100 Billion Support" plan at the 2025 Sustainable Global Leaders Conference, committing over 100 billion yuan in the next three years to assist new quality supply, covering agricultural product promotion, consumer vouchers, and promotional fee reductions. By promoting AI planting and smart agriculture, PDD is activating the western market, with agricultural product sales increasing by 47% year-on-year in the first half of 2025. The company is replacing "traffic bidding" with "value creation" to build a sustainable e-commerce ecosystem

The 2025 Sustainable Global Leaders Conference will be held from October 16 to 18 in the Expo Park of Huangpu District, Shanghai. At the 2025 "Sustainable Global Leaders Conference," PDD attracted attention with its ESG practices. The company launched a "100 Billion Support" plan, investing over 100 billion yuan in the next three years to promote "new quality supply," covering measures such as agricultural product promotion, "10 Billion Consumption Coupons," and promotional fee reductions. By bearing the transit costs for remote areas and promoting AI planting and smart agriculture, PDD is activating the western market and upgrading industries. In the first half of 2025, agricultural product sales on the PDD platform increased by 47% year-on-year, and the number of post-2000 agricultural merchants grew by over 30%. PDD is replacing "traffic bidding" with "value creation," building a sustainable e-commerce ecosystem that is both resilient and inclusive

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.