---
title: "Meta's artificial intelligence glasses help EssilorLuxottica's sales exceed expectations, with its stock price reaching an all-time high"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/261596970.md"
description: "EssilorLuxottica's stock price hit a record high, rising over 10%. The company's third-quarter sales increased by 11.7% year-on-year, reaching €6.9 billion, exceeding market expectations, primarily due to strong sales of Ray-Ban Meta smart glasses. CFO Stefano Grassi stated that these glasses contributed over 4 percentage points to the sales growth. JP Morgan analysts pointed out that smart glasses have become an important growth driver for the company"
datetime: "2025-10-17T10:00:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/261596970.md)
  - [en](https://longbridge.com/en/news/261596970.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261596970.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/261596970.md) | [繁體中文](https://longbridge.com/zh-HK/news/261596970.md)


# Meta's artificial intelligence glasses help EssilorLuxottica's sales exceed expectations, with its stock price reaching an all-time high

The stock price of Ray-Ban's parent company EssilorLuxottica hit an all-time high on Friday, rising over 10%. This came after the eyewear giant reported record quarterly results, showing strong sales momentum for its Ray-Ban Meta smart glasses.

The Franco-Italian joint venture reported on Thursday that its third-quarter sales increased by 11.7% year-on-year, reaching €6.9 billion (approximately $8.1 billion), exceeding market expectations and marking the company's best quarterly performance ever.

The company's Chief Financial Officer Stefano Grassi stated that the AI-driven smart glasses contributed over 4 percentage points to sales growth. Due to strong market demand, EssilorLuxottica has accelerated its production expansion plans for these glasses.

As of 07:54 GMT, EssilorLuxottica's stock price rose by 11.7%, reaching a peak of €308 during the trading session, potentially marking the largest single-day increase in over 8 years.

If this increase is realized, the company's market capitalization will rise by nearly €1.5 billion from its current €126.1 billion.

JP Morgan analysts noted in a report to investors that these smart glasses have now become a "significant growth driver" for the company, while its core business remains robust.

The latest Ray-Ban Meta smart glasses are priced between $379 and $799 (with the $799 model being the new flagship version equipped with a built-in display), and are currently available in limited quantities at select offline stores. The company plans to expand sales to Canada, France, Italy, and the UK by early 2026.

Barclays analysts predict that smart glasses could become the most disruptive innovation since the advent of smartphones, estimating that global sales of smart glasses will reach 60 million units by 2035.

Analysts from the Italian investment bank Equita stated in a research report that they have raised their annual revenue expectations for the wearable device business, now forecasting that this segment will contribute approximately €1 billion in sales to the group this year.

Analysts remarked, "The accelerated revenue growth in the third quarter, along with the company's confidence in the fourth quarter and mid-term outlook, fully confirms the success of the group's strategic drivers."

As of Thursday's close, EssilorLuxottica's stock price has increased by 17% since January 2025

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