---
title: "JD.com: Since the launch of food delivery, the merchant onboarding approval rate is only 40%"
description: "JD.com stated that since entering the takeaway market, it has adhered to the positioning of \"quality takeaway,\" establishing the industry's strictest review standards. Since its launch, the approval r"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/261600297.md"
published_at: "2025-10-17T10:21:01.000Z"
---

# JD.com: Since the launch of food delivery, the merchant onboarding approval rate is only 40%

> JD.com stated that since entering the takeaway market, it has adhered to the positioning of "quality takeaway," establishing the industry's strictest review standards. Since its launch, the approval rate for merchant applications has only been 40%. In addition to requiring merchants to provide complete qualification documents for review, the platform employs multiple online and offline review mechanisms, including photo re-inspection, regular inspections, and video verification, to eliminate ghost takeaways

JD.com stated that since entering the takeaway market, it has adhered to the positioning of "quality takeaway," establishing the industry's strictest review standards. Since its launch, the approval rate for merchants applying to join the platform has been only 40%. In addition to requiring merchants to provide complete qualification documents for review, the platform employs multiple online and offline review mechanisms, including photo re-inspection, regular inspections, and video verification, to eliminate ghost takeaways

### Related Stocks

- [JD.US - JD.com](https://longbridge.com/en/quote/JD.US.md)
- [09618.HK - JD-SW](https://longbridge.com/en/quote/09618.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.