---
title: "Gold prices have risen, and the buying habits of Indians during festivals have changed"
description: "On the first day of Diwali, gold jewelry sales in India significantly decreased due to soaring gold prices, dropping nearly 30% compared to the same period last year. Consumers shifted to purchasing g"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/261750801.md"
published_at: "2025-10-19T08:10:00.000Z"
---

# Gold prices have risen, and the buying habits of Indians during festivals have changed

> On the first day of Diwali, gold jewelry sales in India significantly decreased due to soaring gold prices, dropping nearly 30% compared to the same period last year. Consumers shifted to purchasing gold coins and bars, leading to an overall decline in gold sales of 10% to 15%. Despite the drop in sales volume, total sales revenue surged due to rising gold prices, with the gold price on the 17th reaching 12,700.8 Indian Rupees per gram, an increase of over 60% year-on-year

India welcomed the first day of the important traditional festival Diwali on the 18th, which lasts for five days. It is customary for people to purchase gold products and other valuable items on this day, believing it will bring good luck. However, due to the surge in gold prices, the sales of gold jewelry on this day saw a significant decline, with many consumers opting to buy gold coins and bars instead. According to Surendra Mehta, head of the All India Gem and Jewellery Domestic Council, "The demand for gold jewelry has been severely impacted by record-high prices, decreasing nearly 30% compared to the same period last year, but sales of gold coins and bars are booming." Rajesh Kothari, chairman of the All India Jewelry Domestic Council, stated that the overall gold sales on the first day of Diwali in India this year decreased by 10% to 15% compared to last year, but due to soaring gold prices, total sales revenue has significantly increased. According to Reuters, the gold price in India on the 17th was reported at 12,700.8 Indian Rupees per gram, an increase of over 60% compared to last year's Diwali gold price

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.